FMCG & CPG Distributor Management Cloud System for Egyptian Business

Order booking from baqalas, souq traders, and wholesale-market accounts, FEFO stock allocation, EGP invoicing, dispatch, GRN against purchase orders, claim management, and collection tracking across InstaPay, Fawry, Meeza, and cash. One platform spans lead distributors, sub-distributors, wholesale-market traders, and the growing modern trade across Cairo, Alexandria, and Giza.

EGP price lists are built by channel, city, customer, and SKU. Modern trade chains, wholesale-market traders, and baqala operators each carry their own rate. Promotional prices run inside date windows. Price changes route through approval and apply to fresh orders automatically, so a Cairo beat and an Alexandria wholesaler never share the wrong rate.

Volume, value, slab, and free-goods schemes are configured by outlet category and territory. The engine checks eligibility at order entry and applies the qualifying scheme automatically. Month-to-date and quarter-to-date ROI dashboards show which promotions pay back per brand manager, and free-goods on soap, seasoning, or beverage cases post straight onto the invoice.

Batch and expiry are captured at GRN. The allocator picks the earliest-expiry stock first across warehouses, which matters for food, dairy, beverages, and personal-care lines. Near-expiry alerts fire weeks ahead so brand teams can push or discount stock before a write-off, and recall searches run by batch number for full traceability.

Credit limits sit per distributor or sub-distributor. Orders that breach the limit hold for approval. InstaPay transfers, Fawry payments, Meeza card settlements, and cash collections all reconcile to EGP invoices, and cash lodgements post against the ledger. Ageing dashboards and reminders keep collections moving across the channel.

Reps raise claims from the field with a photo and batch reference, distributors from the portal, or the back office directly. Reason codes cover damage, expiry, short delivery, and wrong item. Multi-level approval routes the claim, and a credit note posts against the original EGP invoice and updates the ledger, with a full audit trail for every line.

Yes. The field and distributor apps are offline-first. Reps book orders, capture stock, and log claims inside a souq, a wholesale market, or a baqala in Upper Egypt or the Delta even when the mobile network drops. Everything syncs the moment a signal returns, so no order is lost to a dead spot on the route.

Yes. REST APIs sync sales orders, EGP invoices, dispatch notes, GRN, returns, batches, and InstaPay, Fawry, or Meeza payment records with SAP, Oracle, Microsoft Dynamics, Sage, and locally built distributor ERPs. SFTP feeds handle bulk daily masters, stock balances, and ledger postings both ways.

Distributors get order history, stock view, scheme catalogue, EGP ledger, and invoice downloads. Brand managers see month-to-date targets, beat performance, ageing, and scheme redemption. Sales leadership gets city and channel rollups across Cairo, Alexandria, and Giza, plus Upper Egypt and Delta coverage, with outlet-level drill-downs to the individual baqala.

Yes. The admin portal runs in any modern browser. Distributors and reps get Android and iOS apps for orders, stock-in, claims, and ledger views, built offline-first for the patchy mobile coverage common in Upper Egypt and rural Delta routes. A white-label option supports distributor branding. The same cloud backend runs SFA, DMS, and the partner portal.