Retail & Modern Trade Sales Force Automation Cloud Software for Egyptian Business

It is one cloud platform with role-based screens, not two separate systems. Key account managers work a buyer calendar for organised chains such as Carrefour Egypt, Kazyon and Spinneys Egypt, covering listing reviews, planogram approvals and store audits. General trade reps run daily beats through souq stalls and baqala shops across Cairo, Alexandria and Giza, logging shelf checks and orders as they go. Both roles sit on the same platform with different KPIs attached to each.

Yes, the app is offline-first. Inside a hypermarket aisle, a souq stall in downtown Cairo or a baqala visit deep in a rural governorate where signal comes and goes, reps keep capturing orders, shelf photos, GPS pins and timestamps on the device itself. Records sync to the cloud the moment a connection returns, and built-in conflict checks stop duplicate or outdated entries from reaching the distributor's warehouse.

Yes. A van sales rep working baqala shops and souq stalls in Alexandria can invoice and settle on the spot from stock carried on the vehicle, while a pre-sales rep calling on a supermarket or wholesale market buyer in Giza books the order for next-day delivery from the distributor. Both routes share the same beat plan, outlet master and order screen, and a configuration setting decides which flow applies to which route.

It follows the chain as it actually runs: distributor to wholesale market trader to baqala or souq retailer, alongside direct KAM coverage of organised chains. Reps log secondary orders at each tier, and every order feeds the cloud distributor management system for allocation and dispatch. Primary sales out of the distributor and secondary sell-out at the shelf sit in the same view, so a brand can trace stock from a Cairo distributor down to a baqala shelf in the Delta.

Reps record cash, card and digital settlement, including InstaPay transfers, Fawry payments and Meeza card transactions, against each invoice as it is collected. Outstanding balances and credit ageing appear on the rep's screen at the next visit, so an account that has run past its credit limit is flagged before a new order is booked. Tying every collection to an invoice closes the gap where cash goes missing between the shelf and the ledger.

Outlets are tagged by channel and format: hypermarket, supermarket, wholesale market, souq stall and baqala, and each template carries its own visit cadence. A Carrefour Egypt or Kazyon branch might sit on a weekly KAM call, a busy wholesale market trader on a fixed weekly slot, and a dense cluster of baqala shops on a daily van beat. Coverage reports flag any outlet missed against its assigned plan.

Outlets are pinned by GPS location and a landmark note rather than a formal street address, since many souq lanes and older neighbourhood blocks in Cairo, Alexandria and Giza are not consistently numbered. A rep sees each stop as a point on the map with a photo and a short landmark description, such as "opposite the mosque entrance on the second lane". Route planning then sequences the day by proximity, so a new rep can run an unfamiliar beat without having memorised it first.

Reps complete a configurable audit at every visit, covering on-shelf availability for each listed SKU, planogram compliance, facings, price checks, point-of-sale material placement and competitor activity, backed by a geo-tagged photo. Out-of-stock, delisting and substitution events are logged automatically as they happen. Share-of-shelf and range compliance then roll up by chain, format and city for buyer reviews and brand teams.

Yes, every order and stock check carries batch and expiry data, so near-expiry stock sitting on a supermarket shelf or in a wholesale market store is flagged for rotation or return before it turns into a write-off. This matters most for pharmaceutical and packaged food lines moving through the Egyptian Tax Authority's e-invoicing system, where batch traceability supports the record-keeping distributors and retailers both need.

Leadership sees sell-out, coverage, range compliance and collections in EGP, with drill-down by city, channel and distributor. Brand teams see SKU penetration and share-of-shelf trends across the same data. 1Voice AI answers plain-language questions such as "which baqala accounts in Alexandria grew fastest this month" without a custom report being built. The rep app itself is Arabic-first rather than a translated afterthought, because most field staff outside white-collar city roles work more comfortably in Arabic than English.