Retail & Modern Trade Training & Learning Cloud Software for Indonesian Business

A short module maps each modern-trade account: buyer and category-manager roles, contact protocol, listing and shelf-space terms, and the review calendar for chains such as Spar, Alfamart, and Indomaret. Key account managers clear a quick assessment before booking the first meeting at a head office in Java or Java, so nobody walks in cold.

Yes. Separate tracks are built for each channel. Modern-trade tracks cover chain negotiation and planogram standards, while general-trade tracks cover open markets, warung, kiosks, and kaki lima vendors, plus how to work distributors, sub-distributors, and wholesalers in places like Tanah Abang, Pasar Klewer, and Pasar Turi. Reps train only on the channel they cover.

A dedicated module breaks down chain listing terms, shelf and gondola-end costs, and trade-spend bands in Rupiah, along with the internal approval matrix. Key account managers learn the sign-off flow and PPN-compliant invoicing before they commit any budget on a range review, so spend is never approved by someone who has not passed the module.

Photo-based standards cover planogram compliance, share of shelf, POSM placement, price-tag accuracy, and BPOM batch and expiry checks on the shelf. Merchandisers pass an image quiz before they are cleared to audit a store, whether that is a Spar in Lekki or a busy warung in Kalimantan, so audits read the same across every outlet.

Promoters record their pitch on the app in English and Bahasa Indonesia to match the shopper base of their location. Trainers score tone, product accuracy, and shopper handling. Failed attempts trigger refresher content. Only certified promoters are assigned to a shop floor or a market activation shift.

Demo flow modules carry step-by-step videos: stand setup, sampling rules, taking payment by cash, bank transfer, USSD, or a wallet such as GoPay, OVO, or DANA, and returns handling. Demo specialists pass the flow quiz before working a weekend activation at a modern-trade outlet or an open-market event.