Consumer Durables & Electronics Training & Learning Management System for Malaysian Business

A new promoter joining mid-month runs through a structured first-shift onboarding path: brand basics, top SKUs, demo flow for the assigned product category, shopper conversation framework, and returns workflow. Quizzes confirm comprehension before clearance to the floor. The path can be completed in the first shift gap, so the new joiner is contributing by the second shift.

Each NPI launch (new flagship phone, TV line, energy-rated appliance, premium audio) gets a dedicated launch module: technical specs, target shopper, key features, competitor positioning, demo flow, conversation openers, and pricing. The certification quiz gates SFA app access. An uncertified promoter attempting to run a demo on the new flagship sees a warning or block.

Promoters submit a video demo of their pitch for a product. Trainer reviews and scores delivery: technical accuracy, demonstration clarity, conversation flow, objection handling, closing technique. Scores feed the performance view. Weak scores trigger refresher module assignment. Top-scoring videos save as exemplars for new joiner training. The roleplay format catches issues text quizzes cannot.

When a new partner dealer signs up to sell the brand, their staff complete onboarding modules: warranty policy, returns workflow, exchange procedure, brand standards for visual merchandising, after-sales handover. Each module ends with a quiz. The dealer account can only sell the brand after staff clear the relevant modules, which protects the brand from policy mistakes at unfamiliar partner stores.

The LMS shares certification status with the SFA app in real time. The SFA app shows which brands a promoter is cleared to demo. New product launches default to gated until certification clears. Expired certifications (annual refresher cycles) trigger refresher module assignment. Brand teams see a live readiness view: who is certified for what, where the gaps are, what is expiring.

KAM playbook modules cover JBP preparation, listing negotiation, trade-discount structures, festive period commitments, exclusive launch arrangements, and chain-specific buyer profiles. Senior KAMs use them for refreshers; new KAMs use them as onboarding. Scenario-based exercises test how to handle chain-specific situations (Senheng buyer pushback, SenQ listing demand, hypermarket price pressure).

Classroom for big NPI launch briefings before product enters the floor. Virtual for monthly cycle meetings and regional reviews from headquarters. In-store with trainer at the chain store counter for live demo coaching. E-learning for bite-sized technical specs videos and demo flow walkthroughs that promoters watch during shift breaks. Mix and match per audience and topic.

Brand managers see NPI launch readiness by territory and chain, certification rate by product, demo skill score distribution. L and D sees module completion, content engagement, trainer performance, and quiz pass rates. KAMs see chain-wise promoter readiness, dealer staff onboarding status, and refresher module pipeline. Region-wise breakdowns target follow-up training where pass rates are low.

Yes. LMS certification status feeds the SFA promoter shift assignment so only certified promoters are scheduled for the relevant chain or NPI product. HR tenure data and SFA productivity data feed the LMS level-progression logic. The shared cloud platform keeps everything in sync without manual reconciliation.

Yes. The promoter-facing LMS app and the dealer-staff LMS app can both be published under your own brand on Google Play and Apple App Store with custom logo, splash, colour palette, and content. The cloud backend stays the same. Agency-supplied promoters and direct-hire staff can install the same branded app or different ones depending on how the two audiences are managed.