Cloud Software Built for Consumer Durables & Electronics in Malaysia

All five modules share a common data layer on the cloud. KAMs run chain HQ calls in SFA, promoters mark counter-locked attendance and log demos, dealer orders flow through DMS with serial-number traceability, chain sell-out from POS exports ties back to warranty enrolment, loyalty pays promoter incentives on verified conversions and dealer rewards on monthly volumes, retail execution audits demo unit and brand corner installations, and LMS certifies promoters before NPI launches. One admin portal gives unified dashboards across KAM, channel, store execution, and training.

Yes. The integration layer accepts chain POS exports via SFTP or API, normalises sell-out data by SKU and store, and feeds the analytics dashboards. Online marketplace exports (Shopee, Lazada, brand DTC) flow through the same layer. The platform also supports REST APIs and EDI feeds for outbound orders to chain B2B portals.

Every unit carries its serial number from manufacture or import. The DMS allocates by serial when dispatching to dealers. Dealer invoices stamp the serial. End shoppers register the serial through the shopper app or QR scan for warranty enrolment. Trade-in eligibility, recall scenarios, and after-sales service requests all retrieve by serial in real time.

Each promoter is assigned to a specific chain store. Shift check-in locks to that store's geo-fence with selfie AI validation against the registered promoter. Shift logs cover demos, conversations, conversions, and conversion reasons. Time at counter, conversion ratio, and demo-to-sale tie-back to chain POS provide a clear promoter performance view that an agency timesheet cannot match.

Pricing trees configure per dealer class: hypermarket chain pricing, electronics chain pricing, independent multi-brand dealer pricing, and brand-exclusive partner pricing. Trade discount structures (off-invoice, on-invoice, post-invoice claim) attach to each class. Festive period overrides, special promo bonuses, and credit terms also vary by class. The order screen applies the right combination automatically.

Each campaign brief defines the chain-specific picture-of-success: which demo units should be live, which gondola spots are rented, which end-cap displays should be in place. Merchandisers and supervisors audit installation status during store visits. AI image recognition reads shelf photos for SKU presence and POSM compliance. Exception reports flag stores where demo units never arrived, were stored away, or got displaced by competitor units.

Promoters log demos and conversions through the mobile app at the counter. Chain POS exports verify the actual sale. Where the chain provides serial-tagged sell-out, the platform matches the promoter shift to the serial sold. Verified conversions trigger the conversion-based payout to the promoter through DuitNow. Agency middle-layer skimming, inflated claims, and self-reported demos all get screened out.

Each NPI launch (new flagship phone, new TV line, new energy-rated appliance) gets a launch module with technical specs, demo flow, conversation openers, and a certification quiz. Promoters must pass the quiz before the brand is enabled on their SFA app. An uncertified promoter attempting to run a demo on the new product sees a warning or block. Brand teams see certification readiness by territory and chain before launch.

Festive seasons (Raya, Deepavali, Chinese New Year, end-of-year clearance) drive sharp spikes in durables demand. The DMS supports priority allocation rules: by dealer class, by chain SLA, by margin, by penalty risk. Reservation-based allocation prevents double-booking the same stock across competing chain POs. Operations sees a live view of committed stock per chain and can release reservations if a chain order changes.

Beyond consumer durables and electronics, the platform serves FMCG, Consumer Packaged Goods, Food and Beverage, Dairy, Home Care, retail and modern trade, pharma and healthcare, banking and financial services, industrial products, automotive aftermarket, agro and seed companies, and building materials. The shared cloud backend and modular architecture mean the same platform fits very different operational shapes.