Building Materials & Hardware Retail Merchandising Cloud Software for Omani Business

Hardware stores, paint dealers, tile and sanitaryware showrooms, roofing and steel yards, and cement and building-materials depots. Each outlet class loads its own picture-of-success and audit checklist. Reports roll up by distributor and by class so brand teams see execution across Muscat, Sohar, Nizwa, Salalah and beyond.

Cement-stack planograms set bag facings, brand block, and stack position agreed with the depot. Field officers capture a GPS-stamped photo on each visit. AI scores the facings against target and flags when a rival brand takes the front stack or the branded banner goes missing.

Shade-card stands and colour walls are install tasks with a start date, dismantle date, and an agreed colour range. Merchandisers capture install, mid-window, and dismantle photos. AI flags missing cards, off-brief layout, and competitor tins placed on the branded stand, and routes the exception to the trade marketing team.

L1 is the field officer's self-audit at the outlet. L2 is a supervisor review triggered by a flagged score or a sampling quota. L3 is a brand or KAM spot-check for governance. Every level carries a photo, GPS coordinates, and a timestamp, so the trail holds up at a distributor or governorate review meeting.

Campaigns load outlet lists, POSM kits, and install windows by distributor ahead of the Khareef monsoon in Dhofar. The season pushes roofing-sheet and waterproofing-cement visibility around Salalah, while interior paint and tile colour walls carry the wider network through the rest of the year. The cloud platform tracks rollout status and exception heatmaps in real time across every corridor.

Tile sample walls are configured per showroom with an agreed range, signage, and competitor-adjacency rules. AI image recognition reads the photo for SKU presence and arrangement. Field officers raise an exception the moment sample tiles go missing or a competitor's range intrudes on the branded display.

POSM such as branded gantries, cement-brand banners, contractor handbooks, and tile sample trays dispatch from the distributor with kit IDs. The merchandiser app confirms receipt, install, and dismantle with before-and-after photos. Trade marketing sees realisation against budget in OMR, by distributor and by governorate.

Roofing-sheet rack and steel-rod bundle audits check facings, branded signage, and stack position at hardware yards. Photos are GPS-stamped at the outlet and AI scores compliance per outlet. Khareef-season campaigns lift roofing-rack share at hardware markets around Salalah, while Muscat and Sohar carry steady volume the rest of the year.

Trade marketing sees POSM deployment rate, audit pass rate, and corrective-action closure. KAMs see distributor and outlet-class scorecards ready for review. Brand leadership sees a national execution score with drill-down from governorate to distributor to outlet to a single photo. 1Voice AI answers one-off questions in plain language.

Yes, within limits. Muscat, Sohar and Salalah, where most of the network sits, have reliable day-to-day connectivity. Offline capture is built in as a fallback for officers covering routes into the interior and more remote wilayats, where coverage can be inconsistent, so they can still capture photos, finish audits, and log stock-outs. Data syncs to the cloud once connectivity returns, and conflict handling blocks duplicate visit entries.