Cloud Software Built for FMCG & CPG Companies in Oman

Every module draws on a single cloud data layer. Field-rep attendance and orders move from SFA into the DMS, hypermarket and supermarket chain audits sit in retail execution, retailer loyalty points are calculated from DMS sales feeds, and LMS training runs in parallel. One admin portal, one shared record.

Yes. REST APIs connect to SAP, Oracle, Microsoft Dynamics, Sage, and any DMS or warehouse system already in place. SFTP feeds push monthly sales into the loyalty engine. Webhooks fire on order capture, dispatch, and payment events across card, Maal, and bank transfer, so the platform slots into your current stack.

Points pay out straight to the retailer's bank account or the Maal card. Voucher partners and physical reward catalogues are options too. Points-to-OMR conversion, slab rules, and tier ladders are all configurable in the admin portal. SMS and WhatsApp confirm every payout.

The app runs reliably across the Muscat-Sohar-Salalah corridor, where connectivity is consistently strong. On routes into the interior and remote coastal wilayats, field reps still clock in, view beats, capture retailer orders, complete audit forms, and run van sales; visits, orders, and photos queue on the device and sync automatically once a connection returns, so a stretch of patchy signal never costs a day's coverage.

Yes. Multi-currency with OMR native, multi-language including English, Arabic, Hindi, Urdu, and Bengali for a genuinely mixed national and expatriate field force, and Oman Standard Time throughout. The geography master models Governorate to City to Outlet, or any structure you run. Pricing, schemes, and campaigns can vary by channel, governorate, or customer group.

Role-based access keeps each user to authorised data. Information is encrypted in transit and at rest, aligned with Oman's Personal Data Protection Law (PDPL) and regulated by the Ministry of Transport, Communications and Information Technology (MTCIT). Audit trails cover every transaction and white-labelled apps use secure authentication. Credit, scheme, and high-value order signoffs can pass through as many as seven sequential approval stages.

An onboarding team configures geography, the product master (Brand to Category to SKU), user roles, beat plans, and workflow automations during rollout. Users, SKUs, outlets, and targets can all be loaded in bulk in a single import. Training is delivered for admins, field reps, and distributors. Single-module pilots are a common starting point.

In SFA, AI orders the beat sequence and powers the 1Voice query assistant. DMS prompts replenishment when stock runs low. Loyalty screens QR-scan fraud and handles slab allocation. Retail execution scores shelf photos for planogram, share-of-shelf, and competitor presence. LMS recommends the next module from performance gaps.

Beyond FMCG and CPG, the platform serves Food and Beverage, Dairy, Home Care, consumer durables, electronics, BFSI, healthcare, industrial products, automotive spares, agriculture inputs, and building materials. Retail execution suits any brand that audits outlets, from telecom retail counters to electronics demo counters.

Licensing scales with user count and the modules you choose. Begin with SFA-only or DMS-only, or deploy the full suite at a bundled rate. Branded apps published to Google Play and the App Store come at no extra charge. Speak to the 1Channel team for a quote sized to your field-team headcount and distributor network.