FMCG & CPG Sales Force Automation Cloud Software for Omani Business

Van sales reps, pre-sales order takers, merchandisers, key-account executives for modern trade, and distributor sales reps all work from one app. Each role gets its own beat, activity set and KPI dashboard across baqalas, mini-markets and hypermarket branches in Muscat, Sohar, Salalah, Nizwa, Sur and Duqm.

Reps clock in with a selfie plus GPS coordinates. Selfie AI face-match blocks proxy attendance and geo-fences lock check-in to the assigned outlet. Supervisors see live location, late alerts and shift hours on one dashboard, covering routes from Muscat's retail corridor out to the interior and coastal governorates.

A permanent journey plan maps baqalas, mini-markets and hypermarket branches to fixed days. Beat frequency is set per outlet class, and route sequencing spans Muscat, the Batinah coast toward Sohar, the interior around Nizwa, the eastern coast at Sur and the Dhofar region around Salalah. Missed calls auto re-assign to the next slot to protect coverage.

Place a secondary order by SKU, capture sell-out, audit shelf and fridge share with photos, log competitor pricing and pack sizes, record an OMR collection against open invoices, and submit near-expiry or damaged returns. Every action is geo-tagged and time-stamped. Visit types can make specific steps mandatory.

Distributors and sub-distributors log primary stock and dispatch in the portal, wholesalers sit in the middle, and reps capture secondary sell-out at each baqala, mini-market or hypermarket branch. Ledgers, credit status and beat-wise distributor performance roll up to one cloud view from warehouse to shop shelf.

Reps record cash and card collections against invoices with a photo or reference, and log Maal and other digital-wallet payments alongside them. Distributor credit and ageing show live, so a rep sees a retailer's outstanding balance before booking the next order.

Reps capture batch and expiry at the outlet and in the distributor warehouse, so near-expiry stock is spotted before it turns into a write-off. Returns, damages and swaps are logged by batch, and reports flag SKUs approaching expiry by governorate and by distributor for faster liquidation.

Reps file OMR claims with receipt photos under daily allowance, fuel, transport, lodging and airtime heads. Policy caps flag over-limit claims automatically, and multi-level approvals route to line manager and finance. Leave balances, the Sunday-to-Thursday working week and month-end attendance closure flow to payroll, with workforce-mix reporting to support Omanisation.

Yes. Volume slabs, buy-one-get-one, target incentives and consumer promos are configurable by outlet class, route, channel or SKU, including seasonal schemes timed to Ramadan and the Khareef season in Dhofar. Eligibility applies automatically at order capture so a baqala and a hypermarket chain can carry different schemes. Redemption and key-account payouts track on the dashboard with a clear audit trail.

Live boards on rep productivity, beat compliance, OMR order value, drop size, strike rate and territory coverage across Muscat, Sohar and Salalah. AI flags weak routes and recommends action. Daily and weekly summary emails reach area sales managers and category heads, and any view exports to Excel in one click.

Yes. The Android and iOS apps are built to keep working when a route runs through a low-signal stretch in the interior or a remote wilayat. Attendance, orders, collections, audits and photos all capture on the device and sync the moment signal returns, so reps covering Oman's less-connected corridors never lose a day's work.