Retail Merchandising Software for Agri-Input Outlets Across the Philippines

Every outlet type runs on its own brief. A roadside seed and fertiliser dealer does not need the same shelf-talkers as a cooperative input shop serving a rice or corn farming community, and a feed-and-nutrition wholesaler's display differs again. The system tags each outlet by class, serves the matching checklist, and rolls scores up by class so brand teams see exactly where execution slips.

Field officers capture counter photos that carry GPS and a timestamp. The cloud model recognises agri-input pack shapes, tallies facings, picks up rival products sitting alongside, and raises planogram breaches and out-of-stock cases. Manual counting drops out of the process, and the time spent auditing each agro-dealer counter falls sharply.

L1 is the self-check the field officer completes during the visit. L2 is a supervisor review that triggers on a flagged score or a sampling quota. L3 is a brand spot-check run on a selected sample for governance. When something fails, it escalates to the outlet owner with a fixed corrective-action deadline.

Brand teams brief POSM by outlet class and tag it to the cropping calendar, whether the push is timed to rice, corn, coconut or sugarcane planting. Each outlet's allocation is generated automatically, field officers shoot before-and-after photos validated by GPS, and ROI dashboards surface campaigns that are falling short while the planting window is still open to fix.

Yes. The app is built offline-first. At agro-dealer counters on outer islands and in provinces where typhoon season disrupts mobile coverage, officers still finish checklists, capture photos, and log POSM verification without a live connection. Everything syncs to the cloud the moment signal returns, so no audit is ever lost.

Checklists log competitor branding, demo stock, POSM, pricing, and new launches. The AI also flags any rival pack placed next to yours on the shelf. That market picture feeds joint business planning with agro-dealers and helps shape territory plans ahead of the next planting window.

Audits record batch numbers on the SKUs that matter. The platform checks them against the batch master and raises a flag on stock nearing expiry. Brand teams can then push a clearance offer or move stock to another outlet before the write-off lands. Crop-protection and biological lines are routed first in this flow because their shelf life is shortest.

The territory view shows compliance across an island group or province, whether that is Luzon, the Visayas or Mindanao. The class view separates agro-dealer counters, input depots, seed dealers, and feed wholesalers. The SKU view shows facings for fertiliser, seed, crop protection, and feed. You can drill from the national roll-up all the way down to a single photo, every step traceable.

Yes. Retail execution sits on the same cloud backend as the SFA. Each audit attaches to the field officer's visit record, so brand teams trace visit to audit to sell-through in a single view. When visit counts are high but audit counts are low, the officer review surfaces the gap. 1Voice AI answers questions in plain language.

Brand managers get POSM compliance, SKU facing trends, planogram breaches, competitor adjacency, and near-expiry heatmaps. Merchandising leads track campaign ROI, install pace, and budget burn across provinces and island groups. Sales leadership sees territory roll-ups. 1Voice AI fields the one-off queries on demand.