Retail & Modern Trade Retail Merchandising Cloud Software for Saudi Business

Yes. Each modern-trade chain gets its own planogram, audit checklist, and KPI weighting. A large-format hypermarket branch runs a multi-aisle, multi-shelf check, while a smaller supermarket branch gets a simpler version. The merchandiser app loads the correct check per store, so field teams never guess which standard applies at which fascia, whether it is Panda, Othaim, Danube, or Carrefour Saudi Arabia.

Yes, and in Saudi Arabia that is the whole point. The same platform runs a share-of-shelf audit inside a Lulu Hypermarket and a visibility check at a baqala, mini-market, or souq stall in Jeddah or the Eastern Province. Each outlet is tagged by channel, served its own checklist, and rolled up so brand teams see modern trade and traditional trade side by side.

The model is trained on the brand's SKU library plus chain shelf templates. It copes with glare, occlusion, awkward angles, and the mixed stacks common on a crowded baqala shelf or a supermarket gondola. Photos the model is unsure about route to a human reviewer rather than auto-passing or failing, so a merchandiser is never scored on a guess.

Key account managers walk into a review with a chain scorecard: execution compliance, end-cap and gondola install, share-of-shelf, out-of-stock rate, and POSM presence. Every data point is photo-backed and GPS-stamped. When a Panda or Othaim buyer disputes what happened on the ground, the audit trail settles it without argument.

Yes. End-cap, gondola, and secondary-display windows are configured with start and end dates, store location, POSM elements, and SKU mix. Merchandisers capture install, mid-window, and dismantle photos. Exceptions fire when a display is not built, is dismantled early, or the agreed POSM never went up in a paid-for spot.

Out-of-stock events are logged by SKU and store on the visit. The platform classifies the cause: chain warehouse stock, a supply gap from the distributor, slow replenishment, or a delisting. In the baqala channel it flags where a baqala or wholesaler has run dry so the van-sales or pre-sales rep can restock, and daily dashboards let the KAM raise chain gaps immediately rather than waiting for the next review.

Festive rollouts are scheduled campaigns with store lists, POSM kits, install windows, and dismantle dates. The app shows the plan per store, whether it is a Danube branch in Riyadh or a cluster of baqalas in Jeddah. Exception reports flag outlets where the Ramadan or Eid POSM is missing, damaged, or was taken down before the window closed.

Yes. The app is offline-first, which matters in Saudi Arabia where mobile signal drops deep inside a large hypermarket and coverage thins across souqs and long desert routes between cities. Merchandisers still capture photos, complete audits, and log out-of-stock SKUs when there is no signal. Data syncs once signal returns, and conflict rules prevent duplicate visits.

Shelf photos run through AI for own-brand and competitor SKU detection. Share-of-shelf is calculated as facings per brand over the category total. Reports show trends per chain, region, category, and store, so a brand team spots a rival expanding its block in Jeddah supermarkets or crowding a baqala counter in Dammam before it costs a listing.

Checklists and prompts can be presented in Arabic and English, so a multilingual, majority-expatriate field force can run a visit without friction. A merchandiser covering a Jeddah souq and a colleague covering Riyadh modern trade follow the same structured audit, and every answer, photo, and score lands in one comparable dataset for the brand team.

Trade marketing sees rollout status, POSM deployment, audit pass rate, and corrective-action closure. Key account managers get chain scorecards for buyer reviews, and baqala-channel leads get coverage and visibility roll-ups by territory and corridor. Drill-downs run from national, to Riyadh or the Eastern Province, to chain, to a single store and its individual photo with full audit trail.