Cloud Software Built for FMCG & CPG Companies Across the United Arab Emirates

All five modules share one cloud data layer. TSR attendance and orders flow from SFA into the DMS, hypermarket and HORECA chain audits sit in retail execution, retailer loyalty points calculate from DMS sales feeds, and LMS training tracks alongside all of it. One admin portal, one shared record, nothing to re-key.

Yes. REST APIs connect to SAP, Oracle, Microsoft Dynamics, Sage, and any DMS or warehouse system already in place. SFTP feeds push scheduled sales data into the loyalty engine, and webhooks fire on order capture, dispatch, and card, digital-wallet, or bank-transfer payment events, so the platform slots into your current stack and helps keep invoice data audit-ready as the FTA's e-invoicing rollout reaches distributors.

Points pay out straight to the retailer's bank account or digital wallet, including via Aani. Voucher partners and a physical reward catalogue are options too. Conversion rules, slab rules, and tier ladders are all configurable in the admin portal. SMS and WhatsApp confirm every payout as it lands.

Beat plans, van-load allocations, and replenishment alerts can flex around known seasonal windows such as Ramadan and the Dubai Shopping Festival. Distributors get live secondary-sales visibility to redirect stock and adjust trade schemes while a promotion window is still open, rather than finding out about a stock-out once the peak has already passed.

Yes. Multi-currency with AED native, multi-language support for Arabic and English as standard with further interface languages configurable for a diverse, majority-expatriate workforce, and multi-timezone set to Gulf Standard Time. The geography master models Emirate to City to Outlet, or any structure you already run. Pricing, schemes, and campaigns can vary by channel, emirate, or customer group.

Role-based access keeps each user to authorised data. Information is encrypted in transit and at rest, in line with the UAE's Personal Data Protection Law (PDPL), and the platform supports workforce-mix reporting aligned with MOHRE's Emiratisation programme. Audit trails cover every transaction and white-labelled apps use secure authentication. Credit, scheme, and high-value order sign-offs can pass through as many as seven sequential approval stages.

An onboarding team configures the geography structure, the product master (Brand to Category to SKU), user roles, beat plans, and workflow automations during rollout. Users, SKUs, outlets, and targets can all be loaded in bulk through a single import. Training is delivered for admins, TSRs, and distributor staff, and a single-module pilot is the usual starting point before a wider rollout.

In SFA, AI sequences the beat order and powers the 1Voice query assistant. In the DMS, it flags replenishment as stock runs low. In loyalty, it screens QR-code scans for fraud and manages slab allocation. In retail execution, it scores shelf photographs for planogram compliance, share-of-shelf, and competitor presence. In the LMS, it recommends the next training module based on performance gaps.

Beyond FMCG and CPG, the same platform serves Food and Beverage, Dairy, Home Care, HORECA, consumer durables, electronics, banking, healthcare, industrial products, automotive spares, agricultural inputs, and building materials. Retail execution suits any brand that audits outlets, from telecom retail counters to electronics demo stands.

Licensing scales with user count and the modules you choose. Start with SFA alone or DMS alone, or take the full suite at a bundled rate. Branded apps published to Google Play and the App Store carry no extra charge. Speak to the 1Channel team for a quote sized to your TSR headcount and distributor network.