FMCG & CPG Sales Force Automation Cloud Software for the United Arab Emirates

Van Sales Representatives, pre-sales order takers, Merchandisers, key-account executives for modern trade, and distributor sales reps all work from one app. Each role gets its own beat, activity set and KPI dashboard across hypermarkets, supermarkets, mini-markets and baqalas in Dubai, Abu Dhabi, Sharjah and the northern emirates.

Reps clock in with a selfie plus GPS coordinates. Selfie AI face-match blocks proxy attendance and geo-fences lock check-in to the assigned outlet. The visit cross-checks against the outlet's Makani point or Onwani address, so a check-in can be verified down to the exact building rather than a general area. Supervisors see live location, late alerts and shift hours on one dashboard.

A permanent journey plan maps hypermarkets, supermarkets, mini-markets and baqalas to fixed days. Each outlet is geocoded against its Makani point in Dubai or Onwani address in Abu Dhabi, so a beat is sequenced by exact location rather than an estimated route. Frequency is set per outlet class and missed calls auto re-assign to the next slot to protect coverage.

Place a secondary order by SKU, capture sell-out, audit shelf and chiller share with photos, log competitor pricing and pack sizes, record an AED collection against open invoices, and submit near-expiry or damaged returns. Every action is geo-tagged, time-stamped and logged against the outlet's Makani or Onwani reference. Visit types can make specific steps mandatory.

Distributors and sub-distributors log primary stock and dispatch in the portal, wholesalers sit in the middle, and reps capture secondary sell-out at each hypermarket, supermarket or baqala. Ledgers, credit status and beat-wise distributor performance roll up to one cloud view, with visibility that extends to stock a UAE distributor moves on to wider GCC markets.

Card and digital-wallet payments, including Aani transfers, sit alongside cash at the point of sale, so reps record each collection method against the invoice it settles, with a photo or reference for cash. Buy-now-pay-later settlements through schemes such as Tabby or Tamara reconcile the same way. Distributor credit and ageing show live, so a rep sees a retailer's outstanding balance before booking the next order.

Reps capture batch and expiry at the outlet and in the distributor warehouse, so near-expiry stock is spotted before it turns into a write-off. Returns, damages and swaps are logged by batch, and reports flag SKUs approaching expiry by emirate and by distributor for faster liquidation, useful ahead of demand swings around Ramadan and the Dubai Shopping Festival.

Reps file AED claims with receipt photos under daily allowance, fuel, transport, lodging and communication heads. Multi-level approvals route to line manager and finance. Leave balances, the Saturday-Sunday weekend and UAE public holidays feed month-end attendance closure, and records stay structured enough to support Wage Protection System-aligned payroll and Emiratisation workforce-mix reporting.

Yes. Volume slabs, buy-one-get-one, target incentives and consumer promos are configurable by outlet class, route, channel or SKU. Eligibility applies automatically at order capture, so a baqala and a hypermarket chain can carry different schemes side by side. Redemption and key-account payouts track on the dashboard with a clear audit trail, useful for stepping up promotional activity around Ramadan or the Dubai Shopping Festival.

The UAE's field teams draw on a highly diverse, majority-expatriate workforce, so the Android and iOS apps ship with a multi-language interface each rep can switch to their working language. Attendance, orders, collections, audits and photos sync to the cloud in real time over the UAE's fast mobile networks, and supervisors see the same data instantly no matter which language a rep is working in.