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Why UAE FMCG Brands Run Trade Schemes on 1Channel

One platform to build trade promotions, map them to the hypermarket chains, baqalas and mini-markets that actually move volume, and give reps live visibility of every offer at the outlets on their route.
Scheme Creation – Build schemes in the admin portal, tied to a brand, single SKU or full product category.
Scheme-to-Outlet Mapping – Map schemes to geotagged hypermarkets, baqalas and mini-markets across the territory.
Real-Time Rep Visibility – Live schemes load in the app at each outlet across Dubai, Abu Dhabi or Sharjah, with offline caching as a backup if the connection ever drops.
Approval-First Workflow – Only trade marketing and admins can create or map schemes, keeping promotional budget under central sign-off.
AED Spend Tracking – Track promotional spend per scheme and outlet across the channel, with clean, audit-ready product and pricing records.

Sales Force Automation Suite

Field sales tools built for the UAE's modern-trade-anchored dual channel, manage van-sales teams, beat plans and outlet visits across hypermarket chains and baqalas alike

How Our Software Works?

Trade marketing managers build schemes in the admin portal under Settings > Scheme Management, tying them to brands, SKUs or product categories, the pack sizes and price points that move volume across the UAE's channel mix. They then map each scheme to the right outlets using Scheme Mapping, geotagged hypermarkets, baqalas and mini-markets across the territory. Once mapped, the scheme appears on those outlets in the mobile app. When a rep reaches a mapped outlet, the live offer loads instantly, so the retailer always hears the right deal, whether it's a hypermarket buyer in Dubai or a baqala owner in Sharjah.

Mobile app showing active trade schemes and scheme details during an outlet visit
Mobile app eligibility check, incentives and offline scheme access for field reps
Admin dashboard for creating a new scheme and mapping it to outlets
Admin scheme configuration and promotional performance dashboard

Insights & Resources

Practical guides for selling and distributing across the UAE market.

Trade Schemes and Promotions Planning for Ramadan and Dubai Shopping Festival
DMS

Trade Schemes and Promotions Planning for Ramadan and Dubai Shopping Festival

Distributor Credit and Collections in UAE Dirhams
DMS

Distributor Credit and Collections in UAE Dirhams

Order-to-Cash with Aani, Cards and Digital Wallets for UAE Distributors
DMS

Order-to-Cash with Aani, Cards and Digital Wallets for UAE Distributors

Batch and Expiry Tracking for UAE FMCG and Pharma Distribution
DMS

Batch and Expiry Tracking for UAE FMCG and Pharma Distribution

Read More

Rewards and Recognition

Our recognitions constantly motivate us to push the envelope of excellence and empower our customers with winning ideas each day.

mid market high performer
easy for mid market businesses
easiest setup for mid market businesses
high performer for asia pacific

Comprehensive Features Overview

Who Runs Sales Scheme Management on 1Channel in United Arab Emirates?

Built for brands and distributors running trade promotions across the UAE's modern trade, van-sales fleets, baqala networks and the multi-tier distribution chain.

Industries

💡 Fully Customisable: Every scheme rule, channel tier and approval workflow can be shaped to how your brand actually goes to market in United Arab Emirates.
Get Started

FMCG Brands

Trade schemes across hypermarket chains and baqalas

Key Distributors

Sub-distributor and regional wholesaler coverage

Beverages & Dairy

Van-sales and ready-to-sell promotions

Personal Care

Category offers through pharmacies and mini-markets

Packaged Foods

Wholesaler and hypermarket scheme tracking

Home Care

Category pushes across baqalas and mini-markets

Distribution Networks

Multi-tier scheme rollout and sign-off

PRICING

Every UAE brand runs trade promotions differently. Pricing in AED depends on user count, modules selected, customisation scope, and how many distributor tiers and outlets you cover.
All plans include cloud hosting, the mobile app with built-in offline resilience, onboarding support, and training.

Monthly Plan

Flexible monthly billing in AED
Talk to an Expert

Celebrating Growth Milestones

At 1Channel, we celebrate every step of our new customers journey, market of geography, or higher customer satisfaction score to become the preferred Field Sales CRM leader.

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Frequently Asked Questions

What is Cloud AI Sales Scheme Management Software?

Who creates schemes in the system?

Can schemes be set against specific brands or products?

How are schemes mapped to outlets?

How do field reps see schemes in the app?

Is this suitable for UAE FMCG businesses?

Is the platform cloud-based and set up for AED pricing across United Arab Emirates?