Field sales tools built for the UAE's modern-trade-anchored distribution: manage van-sales reps, automate beat plans, and drive coverage across hypermarkets, supermarkets and baqala outlets
Manage field reps with GPS attendance, beat plans, outlet visits, and real-time secondary-sales reporting
Plan, deploy, and track field teams with attendance, schedules, and real-time visibility
Beat plan creation, territory allocation, GPS-validated route compliance, and visit scheduling
40+ pre-built reports, custom report builder, real-time dashboards, and MTD sales tracking
GPS attendance, AI face validation, photo capture, late alerts, and payroll-ready closure
Leave types, balance tracking, approval policies, auto-allocation, and holiday calendars
Employee data, role assignments, organisation hierarchy, attendance status, and regularisation
Claim submission, expense heads, policy-based rules, approval workflows, and reimbursements
Store creation, GPS geofencing, channel and category mapping, and territory management
Create trade schemes, map to stores and product categories, and track promotional performance
Programme managers configure users, teams, outlets, territories, activities, questionnaires, and reporting rules in the admin portal. Assigned reps and merchandisers receive tasks on the mobile app. During outlet visits, they check in with GPS, complete audits, answer questionnaires, upload photos, add remarks, and submit in real time as they move through each stop.
Supervisors review submissions through dashboards, verify quality, request corrections where needed, and download reports for territory and channel analysis.
Our recognitions constantly motivate us to push the envelope of excellence and empower our customers with winning ideas each day.
Turn loosely-tracked outlet visits into measurable digital execution.
FEATURES:
WHY IT MATTERS:
Confirms reps actually completed the visit instead of just marking it done, closing the execution-visibility gap across hypermarkets, supermarkets and baqala outlets alike.
Create repeatable checklists for daily retail execution across hypermarkets, supermarkets and baqala stores.
CHECKLIST USE CASES:
WHY IT MATTERS:
Standardised checklists hold execution consistent whether the visit is a flagship hypermarket or a neighbourhood baqala.
Build surveys and field forms without coding.
QUESTION TYPES:
WHY IT MATTERS:
Capture structured market data, from Ramadan and Dubai Shopping Festival demand shifts to stock-outs, exactly how your brand needs it.
Run market surveys across outlets, distributors, wholesalers, and consumers.
SURVEY CAPABILITIES:
WHY IT MATTERS:
Gives leadership live intelligence from the outlets where most FMCG volume actually moves, from hypermarkets to the baqala tier.
Digitise outlet audits with faster reporting and stronger accountability.
AUDIT FEATURES:
WHY IT MATTERS:
Cuts fake reporting and lifts retail standards across outlets in Dubai, Abu Dhabi and beyond.
Reps stay productive with fast sync back to the dashboard as they move between outlets.
APP FEATURES:
WHY IT MATTERS:
With the UAE's fast, reliable mobile network, reps get real-time visibility into every task, with a safety net for the rare dropped connection.
Get complete visibility into field execution by region and channel.
DASHBOARDS INCLUDE:
WHY IT MATTERS:
Supervisors can act fast and tighten execution across Dubai, Abu Dhabi and every other emirate's routes daily.
Brands scaling across the UAE's modern-trade-anchored market need execution control over distributors, sub-distributors and field reps spread across hypermarkets, supermarkets and the baqala tier. Our platform unifies those field processes into one cloud-based system built for real-time visibility.
Benefits:
At 1Channel, we celebrate every step of our new customers journey, market of geography, or higher customer satisfaction score to become the preferred Field Sales CRM leader.