Cloud Software Built for Pharma & Healthcare Companies in Egypt

One cloud, one shared record. SFA runs MR and KAM calls, doctor call reports, and sample handover. DMS tracks distributor, sub-distributor, and wholesaler orders with batch and expiry control. Loyalty pulls pharmacy purchase data. LMS certification flows to the SFA app so only cleared reps detail a new molecule. The admin portal gives one view across field, channel, loyalty, and training.

Yes. REST APIs sync two-way with SAP, Oracle, Microsoft Dynamics, Sage, and existing distributor or hospital supply tools. SFTP feeds pull monthly pharmacy and wholesaler sales into the loyalty engine. Webhooks fire on order, dispatch, payment, or sample events. The platform slots into the stack already running in Cairo, Alexandria, or Giza rather than replacing it.

Every registered doctor's hospital or clinic and every pharmacy is pinned by GPS and landmark, which matters in dense Cairo districts and rural governorates where formal street addressing is inconsistent. At check-in the app validates location against the geo-fence and a selfie runs through AI liveness to block proxy calls. Call duration, specialty, prescription pattern, and next-call plan are logged at the call, not typed from memory at night.

The MR logs each handover at the call: SKU, quantity, batch, expiry, doctor name, and signature. Sample stock balances against the rep's depot allocation. Discrepancies and near-expiry packs surface in the manager view. Records pull per MR, per doctor, or per batch so a quality query, a recall, or an internal audit can be answered from one place.

The app works offline-first. MRs and pharmacy reps check in, open beat plans, log calls, capture sample handovers, and book orders with no signal at all inside hospital corridors or rural towns. Photos, GPS, and timestamps are held on the device and pushed once coverage returns, so a dead network on a rural Upper Egypt or Delta route does not stop the day.

Stock tracks at multi-warehouse, multi-batch level with expiry captured at goods receipt. Allocation uses FEFO so near-expiry moves first, which cuts write-offs across a multi-tier distributor and wholesaler network. Vaccine and biologic SKUs carry cold chain rules at warehouse and dispatch. Near-expiry alerts fire before loss, and lot traceability keeps records audit-ready under Egypt's ETA e-invoicing rules, end to end.

Each pharmacy registers with KYC and links to monthly purchase from the distributor or wholesaler. The engine applies slab rules per brand and category and upgrades tiers when targets hit. Redemption pays straight to a bank account, an InstaPay transfer, or a digital wallet such as Vodafone Cash or Orange Cash, in EGP, with SMS or WhatsApp confirmation. Every transaction logs with an audit trail so finance can trace any dispute.

Each launch ships with a structured module: clinical context, dosage, indications, contra-indications, and a quiz. The MR must pass before the brand permits detailing. Quiz status feeds the SFA app so an uncertified rep is warned or blocked from opening the deck. Content runs in Arabic and English, and the brand sees readiness by governorate and by molecule before launch day.

Yes. EGP is native, with Arabic and English built in for a field force that works in Arabic first, not a translated afterthought, and the app runs on Egypt Standard Time. The geography master models Region to Governorate to City to Outlet, matching how brands run Cairo, Alexandria, and Giza alongside Upper Egypt and Delta governorates. Pricing, schemes, and campaigns can vary by channel, governorate, or customer group.

Beyond pharma and healthcare, the same platform runs FMCG and CPG, food and beverage, dairy, home care, consumer durables and electronics, banking and financial services, industrial products, automotive spares, agri inputs, and building materials. One cloud backend and a modular architecture flex to fit very different operating models across Egyptian trade.