1Channel platform background pattern

Why Egyptian FMCG Brands Run Trade Schemes on 1Channel

One platform to build trade promotions, map them to the baqalas, souqs and modern-trade outlets that actually move volume, and give reps offline visibility of every live offer on the route.
Scheme Creation – Build schemes in the admin portal, tied to a brand, single SKU (down to sachets) or full product category.
Scheme-to-Outlet Mapping – Map schemes to geotagged baqalas, souq stalls and wholesale outlets, not street addresses.
Offline Rep Visibility – Live schemes load in the app at each outlet from dense Cairo streets to sparser Upper Egypt routes, and stay cached when the signal drops.
Approval-First Workflow – Only trade marketing and admins create and map schemes, so promotional budget is signed off centrally.
EGP Spend Tracking – Track promotional spend per scheme and outlet across the channel, with product records kept clean and ready for ETA e-invoicing.

Sales Force Automation Suite

Offline-first field sales tools built for Egypt's informal trade, manage van-sales teams, beat plans and outlet visits across markets where addresses and the power grid are both unreliable

How Our Software Works?

Trade marketing managers build schemes in the admin portal under Settings > Scheme Management, tying them to brands, SKUs or product categories, the fast-moving sachets and packs that turn over quickest at the baqala counter. They then map each scheme to the right outlets using Scheme Mapping, geotagged baqalas, souq stalls and wholesale outlets rather than street numbers. Once mapped, the scheme appears on those outlets in the mobile app. When a rep reaches a mapped outlet, the live offer loads, and because it is cached on the phone it still shows on a route with patchy signal into Upper Egypt or the Delta, so the retailer always hears the right deal.

Mobile app showing active trade schemes and scheme details during an outlet visit
Mobile app eligibility check, incentives and offline scheme access for field reps
Admin dashboard for creating a new scheme and mapping it to outlets
Admin scheme configuration and promotional performance dashboard

Insights & Resources

Practical guides for selling and distributing across the Egyptian market.

Running Trade Schemes and Promotions Across Egyptian Distribution
DMS

Running Trade Schemes and Promotions Across Egyptian Distribution

Managing Distributor Credit and Collections Through Currency Swings in Egypt
DMS

Managing Distributor Credit and Collections Through Currency Swings in Egypt

Order-to-Cash in Egypt: InstaPay, Fawry, Meeza and Cash at the Counter
DMS

Order-to-Cash in Egypt: InstaPay, Fawry, Meeza and Cash at the Counter

Batch and Expiry Tracking for FMCG and Pharma Distribution Under Egypt's E-Invoicing Rules
DMS

Batch and Expiry Tracking for FMCG and Pharma Distribution Under Egypt's E-Invoicing Rules

Read More

Rewards and Recognition

Our recognitions constantly motivate us to push the envelope of excellence and empower our customers with winning ideas each day.

mid market high performer
easy for mid market businesses
easiest setup for mid market businesses
high performer for asia pacific

Comprehensive Features Overview

Who Runs Sales Scheme Management on 1Channel in Egypt?

Built for brands and distributors running trade promotions across Egypt's informal trade, van-sales fleets, wholesale-market distributors and the multi-tier distribution chain.

Industries

💡 Fully Customisable: Every scheme rule, channel tier and approval workflow can be shaped to how your brand actually goes to market in Egypt.
Get Started

FMCG Brands

Trade schemes across baqalas and souq stalls

Key Distributors

Sub-distributor and wholesale-tier coverage

Beverages & Dairy

Van-sales and ready-to-sell promotions

Pharmaceuticals

Sachet and pack-level offers through pharmacies and distributors

Packaged Foods

Wholesale-market scheme tracking

Building Materials

Dealer volume-slab schemes across depots and merchants

Distribution Networks

Multi-tier scheme rollout and sign-off

PRICING

Every brand runs trade promotions differently. Pricing depends on user count, modules selected, customisation scope, and how many distributor tiers and outlets you cover.
All plans include cloud hosting, offline-capable mobile apps, onboarding support, and training.

Monthly Plan

Flexible monthly billing in EGP
Talk to an Expert

Celebrating Growth Milestones

At 1Channel, we celebrate every step of our new customers journey, market of geography, or higher customer satisfaction score to become the preferred Field Sales CRM leader.

4.8
4.7
4.9

Frequently Asked Questions

What is Cloud AI Sales Scheme Management Software?

Who creates schemes in the system?

Can schemes be set against specific brands or products?

How are schemes mapped to outlets?

How do field reps see schemes in the app?

Is this suitable for Egyptian FMCG businesses?

Is the platform cloud-based and FX-aware for Egypt?