Trade Promotion Management Software Egypt

Trade marketing opens a JBP or scheme template, selects the modern-trade chain or distributor, sets the EGP budget cap, picks the cycle (Ramadan, Eid al-Fitr, Eid al-Adha or back-to-school), and locks the outlet-level rollout. The agreed terms live inside the cloud engine instead of a scattered email or WhatsApp thread.

Each promo is mapped against a governorate-and-city coverage grid with region, town and beat filters. A Ramadan push can run at full strength across Greater Cairo and Alexandria while a back-to-school scheme stays lighter across Upper Egypt and the Delta. Every eligibility rule is logged for audit.

The slab match fires the instant a rep or distributor captures the order on the app. Free goods are valued in EGP, volume-tier rebates are computed automatically, off-invoice and back-end claims are split, and the partner ledger updates live so finance never re-keys the maths at month-end.

Approved promo claims raise a VAT-correct credit note under VAT Law No. 67/2016, link back to the original invoice line, and bundle into a batch for your ETA filing. Anything that fails validation drops into a retry queue, and an auditor pack downloads in one click to close VAT queries quickly.

Settlement runs in a single payout cycle to the distributor or retailer's bank account, with InstaPay transfer and Fawry or Meeza wallet options where the partner prefers them. Bank details are captured upfront, every reference is logged, and a WhatsApp note confirms once the transfer clears.

Every claim is matched to a specific order, outlet and eligibility rule before it is approved, so a distributor cannot inflate a slab or reuse the same free-goods allocation twice. Approval routing, a full audit trail and the verified sell-through view together flag claims that look detached from real off-take before finance pays them out.

Yes. Promos route by modern-trade head office, branch, distributor territory, souq wholesale beat, pharmacy chain or a single named partner, so the right partner always sees the right EGP offer.

EGP spend lines up against verified sell-through by chain, governorate and cycle, and a wasted-spend flag surfaces SKUs that did not move. The next JBP round with Carrefour Egypt, Spinneys or a key distributor is negotiated on real sell-through numbers rather than memory of the last Ramadan push.