Building Materials & Hardware Sales Force Automation Built for Ghana's Dealer and Yard Network

Screens change by role rather than running one generic app for everyone. A dealer rep works a fixed round of hardware dealers and yards. A second role holds the cadence with key distributors and cement depots, including credit review and reorder timing. A third role exists purely to log artisan engagement, since masons, carpenters and fabricators recommend brands without ever raising a purchase order themselves. Each role sees only the screens and KPIs it needs.

The device pins the location by GPS and the outlet stays tagged to that point going forward, so the next visit does not depend on a street name. Selfie AI confirms who checked in, and the visit screen opens straight to stock, credit position and any competitor product on the shelf. None of this needs a working data connection to start.

Every dealer and yard carries a credit limit in GHS, set against its own payment history rather than a blanket regional figure. Field orders check against the live limit before they are confirmed, ageing is visible to the rep and the office at the same time, and a limit breach blocks the order rather than surfacing as a surprise at month-end.

Yes. Bulk and bagged are tracked as distinct stock lines with their own pricing and allocation rules, because a yard buying bulk for a large contractor and a dealer restocking bagged cement for walk-in trade are two different transactions. The order screen keeps the two apart rather than folding them into one generic cement SKU.

A rep records the trade (mason, carpenter, steel fabricator and others), what the artisan currently recommends, and any reason given for switching brands. That record can feed a points or reward scheme, with payouts settled through mobile money or bank transfer rather than cash in hand. Brand teams then see which trades favour which products, by region rather than by guesswork.

Distributor sell-out arrives through API or file transfer and is matched against the visit log automatically, so a beat that was logged but produced no matching dispatch stands out on its own. That closes the gap where a rep's coverage report and the distributor's actual movement used to be two separate stories that never met.

Beat frequency is set per dealer rather than per region, so a high-turnover Accra or Kumasi outlet gets visited far more often than a quieter dealer in Upper West or Savannah, without anyone having to redesign the territory by hand. Route plans and reporting cadence both follow that same per-outlet logic.

Regional managers get a scorecard by region and by dealer, drilling down to an individual visit if something looks off. Brand teams see GHS sell-out by SKU, dealer credit exposure and artisan engagement side by side. 1Voice AI takes a plain question and returns an answer without anyone building a custom report first.

Yes, the app is offline-first. On a beat through the Savannah, Upper East or Upper West regions, or any stretch where coverage simply thins out, a rep keeps checking in, capturing stock and booking orders with nothing cached or lost. Everything syncs once the device finds a signal again.

A contractor's project moves through stages long before a purchase order lands, from a bill of quantities to a firm commitment, and treating every account the same misses that. The platform carries each project as a live pipeline entry with its estimated GHS value, current stage and the dealer or distributor expected to fulfil it, so a rep works the relationship at the stage it is actually at rather than chasing every site the same way.