Consumer Durables and Electronics Field Sales Automation Built for Ghana

Each role gets its own screen inside a single cloud app rather than three separate tools. The key account manager works modern-trade accounts such as Melcom and branded showrooms, the dealer rep runs a beat through the wholesale and retail clusters of Accra and Kumasi, and the counter promoter clocks a daily shift on the showroom floor with demo logging and a conversion record. All three write to the same backend, so a manager reads the whole channel from one screen instead of stitching three reports together.

The rep or promoter scans or keys the serial or IMEI the moment a unit changes hands, and that number is what a later warranty claim, a swap or a recall gets looked up by. Skipping this step is what turns a straightforward claim into a week of phone calls working out which unit reached which buyer, so the platform will not let a sale close without it.

A shift only opens once check-in falls inside the geo-fence of the one counter that promoter is assigned to, confirmed by a selfie that passes an AI liveness check. From there the app records demos run, the shopper's stated interest and the outcome, so a supervisor reads a conversion trail rather than taking someone's word for a full day's work.

A photograph taken during the visit is scored against the agreed layout for that outlet, flagging a demonstration set that is switched off, a missing shelf strip or a Ghana Standards Authority mark gone missing from the packaging. Spend on a branded corner or a working television display only earns its keep if someone checks it is still standing weeks later, which a paper visit report never catches.

Every dealer carries a credit limit and an ageing balance in GHS, and stock releases are held automatically once a limit is breached rather than left to a rep's judgement on the ground. Finance reads the same exposure figures the field sees, so a credit conversation with a dealer happens before the balance becomes a write-off, not after.

No, and that is deliberate. A promoter's claimed closure is matched against dealer or showroom sell-out, or against the serial itself where that trail exists, before a payout releases to a bank account or a mobile money wallet such as MTN MoMo, Telecel Cash or AT Money. A claim that never matches a real sale simply never gets paid, which takes the guesswork out of settling incentives at month end.

Demand for phones, televisions and appliances runs well ahead of supply in the run-up to Christmas, so priority rules decide who gets served first, whether that is dealer tier, an agreed service level or the cost of missing a commitment to a key account. Reservation logic then holds a specific serial against one order only, which stops the same unit being promised to two dealers in the scramble.

Each chain account and branded showroom carries a buyer profile and its own review cycle rather than a generic call frequency. Cadence differs by account class, and where a visit falls on a public holiday the calendar shifts it automatically instead of leaving a gap in that week's coverage.

A brand manager reads sell-through, conversion ratios and demo activity broken down by SKU and by region. Leadership gets a national roll-up with a drill-down to any dealer, showroom or rep behind it. 1Voice AI answers a plain question, such as which dealer clusters in Ashanti grew fastest this quarter, without anyone building a custom report first.

Coaching content is delivered in English with material teams can work through in Twi, Ga, Ewe, Dagbani or Hausa, so a promoter in Kumasi and a dealer rep on a northern beat both work in a language they trust. The app itself is offline-first: attendance, demos, price checks and orders all capture on the handset where signal genuinely thins on rural and northern routes, and everything syncs to the cloud the moment a connection returns.