Consumer Durables & Electronics Sales Force Automation Software for Malaysian Business

Each user role has its own workflow. KAMs run a chain HQ call calendar against buyer meetings, listing reviews, JBP touchpoints, and store-level audits at flagship outlets. Promoters run daily counter-locked shifts at chain stores with demo capture, shopper conversation logging, and conversion tracking. Both use the same mobile app, but screens, KPIs, and dashboards differ by role.

Each promoter is assigned to a specific chain store counter. Shift check-in locks to the store's geo-fence with selfie AI validation against the registered promoter. The shift screen captures demos run, shopper interest, conversions, and reason codes for non-conversion. Conversion ratio per shift becomes the standard performance metric instead of self-reported activity.

During the shift the promoter taps "demo started" and selects the product. At end of demo the screen captures shopper interest level, decision factor (price, feature, warranty), and outcome (purchased now, return visit planned, walked away). For decided purchases, the screen captures the serial number for tie-back to chain POS. The dataset feeds promoter performance, brand interest analytics, and competitor preference tracking.

Yes. Chain POS exports flow through SFTP or API integration. The platform matches the promoter shift window, store, and product to the actual sale and serial sold. Verified conversions become the basis for conversion-based incentive payout. Self-reported conversions that do not match POS data flag for review. Agency middle-layer skimming and inflated claims get screened out.

Each chain in the KAM's portfolio carries two visit types. HQ calls fall on the chain's review calendar (monthly, fortnightly, JBP cycle). Store visits fall on the audit cadence (weekly flagship rounds, monthly tier-2 rounds). The KAM's daily plan pulls from both. Store-level visits include demo unit verification, promoter coaching, and POSM check.

Each chain has its own profile: HQ buyer, key contacts, decision-making process, listing review cycle, JBP touchpoints. The KAM's call plan respects that profile. Store visit cadence varies by store class (flagship vs mid-tier vs satellite). Plans roll up to a daily MIS that the KAM works from, with auto-adjustment when a chain calendar shifts.

Each chain has an active SKU listing per brand. Store visits capture presence-on-shelf for every listed SKU. Out-of-stock, delisted, and substitution events log. Range compliance reports show what percentage of the agreed listing is actually available across each chain. KAMs use these reports during JBP reviews to challenge chain commitments and surface listing gaps before they hurt sell-out.

Brand managers see chain-wise sell-out by SKU, promoter conversion ratios, listing compliance, and demo activity. KAMs see chain-wise scorecards ready for JBP review. Sales leadership sees country and regional roll-ups with drill-downs to chain, store, and individual promoter or KAM. The 1Voice AI assistant answers natural-language questions without needing a custom report.

AI optimises KAM routing across chain HQs and stores. Selfie AI validates promoter counter attendance. AI image recognition reads shelf photos for demo unit installation and POSM compliance. The 1Voice assistant answers natural-language analytics queries. Conversion pattern detection flags promoters with consistently high or low conversion ratios for coaching attention.

Yes. The mobile app is offline-first. Inside hypermarket appliance halls, electronics chain stockrooms, and dense aisles where signal drops, promoters and KAMs can capture attendance, demos, audits, and call notes without an active connection. Data, photos, and timestamps store on the device and sync to the cloud when the device picks up signal in the parking lot or front of the store.