Cloud Software Built for Retail & Modern Trade Companies in Nigeria

Yes. KAMs manage modern-trade accounts such as Spar, Justrite, Prince Ebeano, and Ebeano in the SFA app, while the DMS runs the general trade: distributors, sub-distributors, wholesalers, open-market traders, provision stores, and kiosks. The same cloud backend covers a supermarket in Lagos and a table-top seller in Onitsha Main Market.

KAMs log listing terms, promotion commitments, and stock-on-shelf against each modern-trade account in SFA. Territory reps and van crews capture orders that route through the DMS for billing. Merchandisers file shelf audits against the same outlet master, so one store record links the KAM, the rep, and the merchandiser.

Yes. Retailers, wholesalers, and promoters earn points via pack QR or DMS sales feeds and redeem straight to a bank account or a fintech wallet such as Opay, Moniepoint, or PalmPay in Naira. Voucher partners and physical reward catalogues run alongside, with slab and tier rules configured per programme. SMS and WhatsApp confirm every payout.

Yes. The app is offline-first. Reps in Kano, Ibadan, Aba, Onitsha, and Port Harcourt capture attendance, orders, audits, and photos with no signal at all. Data is held on the device and syncs once network returns, so grid blackouts and patchy coverage on dense market routes do not stop the day. GPS and timestamps are preserved.

Campaign setup covers POSM rollout, planogram briefs, gondola and end-cap deployment, and time-bound schemes per chain. Multi-level audits verify shelf compliance in each store, and a visibility index runs so festive execution gaps in Spar, Justrite, or Ebeano surface before the peak window closes.

Yes. REST APIs sync bidirectionally with SAP, Oracle, Microsoft Dynamics, Sage, and any existing DMS or warehouse system. SFTP feeds pull monthly sales for loyalty allocation. Webhooks fire on order, dispatch, and POS or bank-transfer payment events, so the cloud platform fits into the retail stack already in place.

Pricing, schemes, and invoicing run in Naira, with FIRS VAT structures mapped into tax masters. Batch and expiry control support NAFDAC-regulated food and drink lines. The geography master models Zone, State, City or LGA, and Outlet, so territory cuts match how Nigerian retail networks are actually structured from Lagos to Kano.

Key Account Managers, territory reps, van crews, in-store promoters, and merchandisers each get a role-specific app view. Admins manage workflows, distributors and sub-distributors handle the DMS, and modern-trade back office teams pull stock and dispatch dashboards from the same cloud portal. The app runs in English, Hausa, Yoruba, Igbo, or Nigerian Pidgin.

AI sequences beat routes across dense, often unnamed market streets using GPS and landmarks, drives DMS replenishment alerts, runs image recognition on shelf photos for planogram and share-of-shelf checks, screens QR scans for fraud, and powers the 1Voice assistant for natural-language queries on field activity.

Onboarding configures geography, product hierarchy, user roles, beat plans, and workflows during the rollout window. Bulk uploads load users, SKUs, outlets, and targets in a single import. Most brands start with one module, such as SFA or DMS in one region, then layer in loyalty, merchandising, and LMS later, with no big-bang cutover.