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Why Choose Cloud AI Retail Execution in Nigeria?

End-to-end retail execution built for Nigeria's informal-trade reality — offline-first proof, geotagged audits, and accountability across kiosks, provision stores, chemists and open-market wholesalers in every state.
POSM Planning & Drive Setup – Define POSM categories (branded umbrellas, coolers, posters, shelf strips, standees), link them to brands, set drive duration, assign outlet lists from your distributor territories, and attach reference images.
Offline Mobile Activation – Reps open the activation tab, select the assigned drive, capture outlet photos, and submit proof from the app — even with no signal in the market or during a grid blackout. Data syncs automatically once back online.
Multi-Level Audit Scoring – L1, L2 and L3 auditors review submitted proof, assign quality scores, and flag non-compliant or "phantom" POSM before sign-off, protecting brand spend in a cash, low-trust channel.
Bypass Workflows – Closed, relocated or under-construction outlets are flagged with documented reasons, so drive targets stay accurate even as informal outlets open and shut.
Planned Beat Plans & Ad Hoc Visits – Schedule beat plans for dense clusters like Balogun and Onitsha Main Market, while reps log unplanned visits to onboard a newly opened kiosk.
Brand Visibility Dashboards – Track drive coverage, target vs achievement and outlet-level visibility by region — North, South-West, South-East and South-South — in real time.

1Channel Suite for Nigeria

Comprehensive SaaS tools to manage field sales, loyalty, retail execution, CRM, and training across your distributor network

POSM Management Software

Track POSM deployment, proof of placement, photo validation, GPS compliance, and drive reporting

Merchandising Drive Management

Create drives, set duration, upload outlet and POSM lists, track coverage and scoring

Retail Merchandising Mobile App

Offline photo proof capture, activation tab, bypass workflows, and field execution tracking

POSM Tracking & Proof of Placement

Deployment tracking, geotagged photo proof, reference image comparison, and exception handling

Outlet Audit & Compliance

L1/L2/L3 multi-level audits, quality scoring, and automated audit dashboards

Outlet & Store Management

Outlet classification, norms management, kiosk and provision-store lists, and coverage tracking

Sales Force Automation

Manage field and van-sales teams with mobile attendance, beat plans, outlet visits, and real-time reporting

Loyalty Program Software

Reward retailers and channel partners with points and Naira payouts via bank transfer and mobile money

CRM Software

Manage distributor and retailer relationships, leads, follow-ups, and sales reporting in one platform

LMS for Sales Team

Train multilingual reps with mobile, low-bandwidth sessions, quizzes, certifications and gamification

How Our Software Works?

Admins define POSM categories and types, create drives with outlet lists and reference images, and assign them to field teams across distributor territories. Reps open the offline-first mobile app activation tab, visit kiosks, provision stores and open-market wholesalers on planned beat plans or ad hoc routes, capture geotagged photo proof, and submit for review — syncing later if the network was down. Auditors complete L1/L2/L3 scoring while dashboards display drive coverage, target vs achievement, and brand visibility by region in real time.

Field rep executing a merchandising drive and submitting offline photo proof on the 1Channel mobile app in Nigeria
Audit task completion and outlet visit tracking with exception flags on the 1Channel mobile app
Drive management dashboard with POSM mapping and L1, L2, L3 merchandising audit reviews
Brand visibility analytics and drive coverage performance dashboard by Nigerian region

Rewards and Recognition

Our recognitions constantly motivate us to push the envelope of excellence and empower our customers with winning ideas each day.

mid market high performer
easy for mid market businesses
easiest setup for mid market businesses
high performer for best return on investment

Comprehensive Features Overview

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Who Uses Retail Execution Software in Nigeria?

From FMCG and beverages to telecom and dairy, brands and merchandising agencies across Nigeria use Retail Execution Software to manage field teams, win the battle for the kiosk counter, and gain visibility deep into informal trade.
💡 Fully Customizable: All workflows, modules, dashboards, and business rules can be tailored to your Nigerian route-to-market.
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FMCG & CPG Brands

Run merchandising drives across general trade — kiosks, provision stores, table-top sellers — and modern trade with geotagged photo proof and audit scoring.

Beverage & Dairy Companies

Ensure cooler placement, shelf visibility, and branded-umbrella execution in van-sales markets with GPS-tagged submissions.

Telecom Operators

Monitor airtime and SIM-activation points, retailer branding compliance, and drive coverage across northern and southern territories.

Consumer Electronics

Track demo-zone setup, standee deployment, and promoter presence across hubs like Computer Village with multi-level audit reviews.

Pharma & Personal Care

Track chemist and patent-medicine store POSM placement, promoter visits, and display compliance with NAFDAC-registered SKUs.

Distributors & Super-Stockists

Standardise drive rollout, outlet audits, and brand visibility across appointed territories and onward to open-market wholesalers.

Merchandising Agencies

Deliver client drives with tracked field visits, execution proof, and audit-ready reports that survive a low-trust, cash environment.

PRICING

We understand every brand has different retail execution requirements. Pricing depends on user count, modules selected, customization scope, and deployment scale.
All plans include cloud hosting, offline-capable mobile apps, onboarding support, and training.

Why Nigerian Brands Choose 1Channel

Brands scaling across Nigeria's vast informal channel need stronger execution control over field teams, distributors and open-market wholesalers. Our platform unifies retail operations — and survives bad roads, dead signal and grid blackouts — in one system.

Benefits:

Monthly Plan

Flexible monthly billing in Naira
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Celebrating Growth Milestones

At 1Channel, we celebrate every step of our new customers journey, market of geography, or higher customer satisfaction score to become the preferred Field Sales CRM leader.

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Frequently Asked Questions

How are POSM categories and types set up?▼

How do managers create merchandising drives?▼

How do field teams execute drives on mobile when there is no network?▼

What are L1, L2, and L3 audits?▼

What dashboards are available for tracking?▼

How are closed or relocated outlets handled?▼

Does the platform support ad hoc visits?▼