1Channel platform background pattern

Why Nigerian FMCG Brands Run Trade Schemes on 1Channel

One platform to build trade promotions, map them to the kiosks, provision stores and open-market outlets that actually move volume, and give reps offline visibility of every live offer on the route.
Scheme Creation – Build schemes in the admin portal, tied to a brand, single SKU (down to sachets) or full product category.
Scheme-to-Outlet Mapping – Map schemes to geotagged kiosks, provision stores and open-market wholesalers, not street addresses.
Offline Rep Visibility – Live schemes load in the app at each outlet in Lagos, Kano or Onitsha, and stay cached when the signal drops.
Approval-First Workflow – Only trade marketing and admins create and map schemes, so promotional budget is signed off centrally.
Naira Spend Tracking – Track promotional spend per scheme and outlet across the channel, with NAFDAC-registered product records kept clean.

Sales Force Automation Suite

Offline-first field sales tools built for Nigeria's informal trade, manage van-sales teams, beat plans and outlet visits across markets where addresses and the power grid are both unreliable

How Our Software Works?

Trade marketing managers build schemes in the admin portal under Settings > Scheme Management, tying them to brands, SKUs or product categories, the single-serve sachets and packs that move in cash-tight markets. They then map each scheme to the right outlets using Scheme Mapping, geotagged kiosks, provision stores and open-market wholesalers rather than street numbers. Once mapped, the scheme appears on those outlets in the mobile app. When a rep reaches a mapped outlet, the live offer loads, and because it is cached on the phone it still shows during a grid blackout or a dead-zone in the market, so the retailer always hears the right deal.

Mobile app showing active trade schemes and scheme details during an outlet visit
Mobile app eligibility check, incentives and offline scheme access for field reps
Admin dashboard for creating a new scheme and mapping it to outlets
Admin scheme configuration and promotional performance dashboard

Rewards and Recognition

Our recognitions constantly motivate us to push the envelope of excellence and empower our customers with winning ideas each day.

mid market high performer
easy for mid market businesses
easiest setup for mid market businesses
high performer for asia pacific

Comprehensive Features Overview

Who Runs Sales Scheme Management on 1Channel in Nigeria?

Built for brands and distributors running trade promotions across Nigeria's informal trade, van-sales fleets, open-market wholesalers and the multi-tier distribution chain.

Industries

💡 Fully Customizable: Every scheme rule, channel tier and approval workflow can be shaped to how your brand actually goes to market in Nigeria.
Get Started

FMCG Brands

Trade schemes across kiosks and provision stores

Key Distributors

Sub-distributor and super-stockist coverage

Beverages & Dairy

Van-sales and ready-to-sell promotions

Personal Care

Sachet-led offers through chemists and stores

Packaged Foods

Open-market wholesaler scheme tracking

Home Care

Category pushes across neighbourhood stores

Distribution Networks

Multi-tier scheme rollout and sign-off

PRICING

Every brand runs trade promotions differently. Pricing depends on user count, modules selected, customization scope, and how many distributor tiers and outlets you cover.
All plans include cloud hosting, offline-capable mobile apps, onboarding support, and training.

Monthly Plan

Flexible monthly billing in Naira
Talk to an Expert

Celebrating Growth Milestones

At 1Channel, we celebrate every step of our new customers journey, market of geography, or higher customer satisfaction score to become the preferred Field Sales CRM leader.

4.8
4.7
4.9

Frequently Asked Questions

What is Cloud AI Sales Scheme Management Software?

Who creates schemes in the system?

Can schemes be set against specific brands or products?

How are schemes mapped to outlets?

How do field reps see schemes in the app?

Is this suitable for Nigerian FMCG businesses?

Is the platform cloud-based and FX-aware for Nigeria?