A single cloud platform runs the scheme end to end: reward points earned on fertiliser, seed, and crop-protection packs across Al Batinah and Dhofar, OMR payouts settled straight to a bank account or Maal card, dealer rebates transferred automatically, and cooperative members recognised alongside them.
One programme, three moving parts: pack-level QR codes that pay growers the moment a scan clears, dealer tiers that convert monthly purchase volume into a bank-transfer rebate, and cooperative or extension-adviser engagement that shapes buying decisions across the date, lime, banana, and dairy operations of Al Batinah and Dhofar.
Fertiliser bags, seed sachets, herbicide cans, and animal-feed sacks each carry a distinct QR code. Scanning it triggers a batch and location check in the cloud, and once that clears, the reward is in the grower's bank account or Maal card within seconds. QR loyalty rejects duplicate codes and photocopies automatically.
Agri-dealer counters, agri-input shops, and seed stockists are scored monthly on off-take and brand share, moving them through Silver, Gold, and Platinum tiers. Retailer loyalty pulls the underlying numbers straight from DMS primary sales, so every rebate paid by bank transfer traces back to a real invoice.
During bulk-procurement windows, grower cooperatives step up into group-tier benefits, while accredited extension advisers are rewarded for safe-use coaching and the application volume they generate. Channel influencer loyalty handles the KYC, accreditation, and Arabic-English messaging behind it.
Short, practical reads covering QR verification, instant payout mechanics, how the DMS feeds loyalty, and the dashboards agri brands use in Oman.
Everything runs on one cloud stack: QR checks that happen server-side, growers paid instantly to bank or Maal card, dealer rebates cleared by bank transfer, tier-based gamification, and WhatsApp campaigns in Arabic and English.
Each scan is checked once against one-time-use rules, tied to a location, screened for photocopies, and scored against device history through QR validation. An AI layer watches for clustering that looks coordinated rather than genuine, holding anything doubtful in a review queue until a reward is actually released.
A cleared reward reaches the grower's bank account or Maal card the same moment, and the agri-dealer rebate follows the same route to a registered account. Payment automation handles the caps, run schedules, and reconciliation across bank, card, and Maal settlement.
Leaderboards run at governorate level, scratch cards attach to seasonal campaigns, and challenge windows are timed to the date harvest, the lime and banana growing seasons, and Dhofar's Khareef period through gamification. Every audience runs under its own rule set.
Payout alerts, tier updates, cooperative bulk-procurement windows, and adviser renewal reminders go out as Arabic and English campaigns. Behind them, workflow automation runs the approvals, escalations, and reward issuance without manual chasing.
Two 1Channel apps run the whole field-to-channel flow. Both are on Google Play and the Apple App Store and share the same cloud backend as the admin portal.
A single cloud platform covering grower QR, agri-dealer tiers, cooperative engagement, fraud checks, and payouts to bank or Maal card.
Explore Loyalty Platform →Monthly off-take and brand share drive tier scoring for agri-dealers, agri-input shops, and seed stockists.
Explore Retailer Loyalty →KYC, accreditation, and renewal workflows for grower cooperatives, procurement officers, and accredited extension advisers.
Explore Influencer Loyalty →Server-side QR checks, invoice-linked points, batch traceability, and rule-based redemption at pack level.
Explore QR Loyalty →Tier progression, governorate leaderboards, scratch cards, seasonal challenges, and a configurable reward catalogue.
Explore Rewards Programs →Approvals, payout routing, fraud-flag escalation, and exception handling run automatically across the agri loyalty scheme.
Explore Workflow Automation →Caps, an audit trail, and statement matching across bank, card, and Maal settlement for high-volume payout runs.
Explore Payment Management →Enrolment, scan velocity, OMR payout cost, tier movement, and fraud trends, queried in plain language through 1Voice AI.
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