Retail Merchandising Software for Hardware Stores Across the Philippines

Independent hardware stores, cement and construction-supply dealers, paint dealers, and tile and sanitaryware showrooms are all covered. Each outlet type loads its own picture-of-success and audit checklist, and reports roll up by province and by outlet type so brand teams can compare display and stock compliance nationwide.

Display plans set product facings, shelf position and rack organisation for cement, steel and rebar, tiles, paint and plumbing or electrical fixtures. Field officers capture a geo-tagged photo at the counter or rack, and AI checks the layout against the brief, flagging gaps, misplaced stock or a competing brand taking over the display space.

Colour walls, tile sample boards and standees are logged as install tasks with a start date, review date and take-down date. Merchandisers capture install and mid-window photos, and the system flags missing panels, off-brief layout or a rival product placed on a branded display.

L1 is the field officer's self-audit completed during the visit. L2 is a supervisor review triggered by a flagged score or a sampling quota. L3 is a brand or key account spot-check for governance. Every level carries a photo, a GPS stamp and a timestamp, so the record holds up at a distributor or regional review.

Stock-visibility audits capture shelf and back-of-store counts by outlet, distributor and province, on routes that combine road and inter-island travel. Typhoon season can disrupt signal and delivery schedules for days at a time, so the field app is built offline-first, letting officers finish an audit and sync once connectivity returns.

Tile and sanitaryware sample walls are configured per showroom with an agreed range, signage and competitor-adjacency rules. AI image recognition reads the photo for SKU presence and layout, and field officers raise an exception when a sample panel goes missing or a competitor's range intrudes on the branded display.

Point-of-sale materials such as branded standees, shelf strips, banners and sample trays dispatch from the distributor with kit IDs. The merchandiser app confirms receipt, install and take-down with before-and-after photos, and trade marketing sees realisation against budget in Philippine pesos, by distributor and by province.

Roofing-sheet rack and steel-rod bundle audits check facings, branded signage and stack position at hardware yards. Photos are geo-tagged at the outlet, and AI scores compliance per outlet. Demand for roofing and waterproofing materials typically rises ahead of typhoon season, so campaigns are timed to build visibility before the weather turns.

Trade marketing sees POSM deployment rate, audit pass rate and corrective-action closure. Key account managers see distributor and outlet scorecards ready for review. Brand leadership sees a national execution score with drill-down from province to distributor to outlet to a single photo. 1Voice AI answers one-off questions in plain language.

Yes. The app is offline-first. In provinces and island communities where mobile coverage drops, particularly during typhoon season, officers still capture photos, finish audits and log stock-outs. Data syncs to the cloud once connectivity returns, and conflict handling blocks duplicate visit entries.