Retail Merchandising Software for Modern Trade and General Trade Across the Philippines

Yes. Each chain gets its own planogram, audit checklist and KPI weighting, since a full-size supermarket branch needs a multi-aisle, multi-shelf check while a smaller convenience or pharmacy-format outlet needs a lighter version. The merchandiser app loads the correct checklist per branch, so field teams never guess which standard applies at which store format.

Yes, and for the Philippines that is the whole point, since sari-sari stores drive most FMCG volume alongside supermarkets and hypermarkets. The same platform runs a planogram audit inside a chain branch and a visibility check at a sari-sari store or wholesaler counter. Each outlet is tagged by channel, served its own checklist, and rolled up so brand teams see modern trade and general trade side by side.

The model is trained on the brand's SKU library plus chain shelf templates. It copes with glare, occlusion, awkward angles, and the small, tightly packed tingi-sized facings common on a sari-sari counter as well as a supermarket gondola. Photos the model is unsure about route to a human reviewer rather than auto-passing or failing, so a merchandiser is never scored on a guess.

Key account managers walk into a review with a chain scorecard: planogram compliance, end-cap and gondola install, shelf-share, out-of-stock rate, and promotional-display presence. Every data point is photo-backed and GPS-stamped. When a buyer disputes what happened at branch level, the audit trail settles it without argument.

Yes. End-cap, gondola, and secondary-display windows are configured with start and end dates, branch location, promotional elements, and SKU mix. Merchandisers capture install, mid-window, and dismantle photos. Exceptions fire when a display is not built, is dismantled early, or the agreed promotional material never went up in a paid-for spot.

Out-of-stock events are logged by SKU and outlet on the visit. The platform classifies the cause: chain warehouse stock, a supply gap from the distributor, slow replenishment, or a delisting. In general trade it flags where a sari-sari store or sub-distributor has run dry so the van-sales or pre-selling rep can restock, and daily dashboards let the key account manager raise chain gaps immediately rather than waiting for the next review.

National campaigns are scheduled with branch lists, promotional kits, install windows, and dismantle dates. The app shows the plan per branch, whether it is a supermarket gondola or a cluster of sari-sari counters. Exception reports flag outlets where the campaign material is missing, damaged, or was taken down before the window closed.

Yes. The app is offline-first, which matters across an archipelago where mobile signal drops deep inside a large store and coverage turns patchy in outer-island barangays, especially once typhoon season disrupts towers and ports. Merchandisers still capture photos, complete audits, and log out-of-stock SKUs with no live connection. Data syncs once signal returns, and conflict rules prevent duplicate visits.

Shelf photos run through AI for own-brand and competitor SKU detection. Share-of-shelf is calculated as facings per brand over the category total. Reports show trends per chain, region, category, and outlet, so a brand team spots a rival expanding its block in Cebu supermarkets or crowding a sari-sari counter before it costs a listing.

Trade marketing sees rollout status, promotional-display deployment, audit pass rate, and corrective-action closure. Key account managers get chain scorecards for buyer reviews, and general-trade leads get coverage and visibility roll-ups by territory. Checklists and prompts can be presented so a field force moving between Tagalog-speaking Luzon and Cebuano-speaking Visayas or Mindanao runs the same structured audit, with every answer, photo, and score landing in one comparable dataset. Drill-downs run from national, to island group, to chain, to a single branch and its individual photo with full audit trail.