Cloud Software Built for Automotive & Auto Components in Saudi Arabia

All five modules read and write to one cloud data layer, so nothing has to be rekeyed between them. Key account managers run OEM dealer-principal cadence through SFA, field reps cover independent workshops and parts traders with fitment-checked quotes, the DMS tracks every part by batch or serial from Jeddah Islamic Port or King Abdulaziz Port through to the counter, a verified QR scan settles a mechanic straight to their bank account or STC Pay wallet, retail execution audits branded workshop displays on the same visit, and the LMS certifies dealer and workshop staff before a new model goes live.

Every lubricant pack, brake-pad carton, or battery ships with a QR code under a scratch panel. The mechanic peels it back and scans through the app, the server checks the code against location, time, and prior scans to block duplicates, and a verified scan pays out straight away to the mechanic's bank account or an STC Pay wallet, so no counter staff sit between the mechanic and the reward.

A rep or dealer counter clerk searches by make, model, year, and engine type, and the catalogue returns matching part numbers, SAR prices, and live stock, with OEM and aftermarket cross-references for substitution. That cuts wrong dispatches at busy workshop and dealer counters, reduces returns, and speeds up quotes for commercial fleet buyers running routes between the major cities.

Brake assemblies, airbags, steering parts, and EV cells are captured at batch or serial level from the point of import or factory dispatch, and every invoice generated against a sale stamps that serial to the buyer in line with ZATCA e-invoicing. Warranty claims, recalls, and counterfeit investigations can then be pulled by serial number in seconds, giving a complete audit trail from port of entry to the workshop floor.

Each campaign sets the standard for a tyre rack, lubricant cabinet, battery stand, signage, and POSM. Field reps photograph the setup on every workshop visit, and AI image recognition checks SKU presence, the branded corner, and any competitor stock placed alongside it. Exception reports flag a drifted workshop the same day instead of waiting for month-end reporting.

A dealer or workshop logs the return against the serial number, invoice reference, failure description, and photos. The claim goes through technical validation, and an approved case auto-issues an SAR credit note plus a replacement part, while a rejected claim is returned with the reason recorded. The warranty record stays linked to that serial for the life of the part.

A buyer scans the serial or QR code on a new tyre, battery, or lubricant pack at the workshop or filling-station bay. Registration starts the warranty from the purchase date and adds the buyer to the registered base for service reminders, offers, and WhatsApp updates in their preferred language.

Each launch ships as a learning module covering the feature story, SAR pricing across variants, the target buyer, the demo flow, finance options, and a short quiz. Dealer and workshop staff have to pass before the SFA app unlocks that model or SKU for them, and brand teams can check certification readiness by dealer and by territory ahead of go-live.

Brand managers track workshop sell-out, mechanic enrolment, QR scan volumes, channel-tier mix, and launch readiness. KAMs work from dealer scorecards for joint business planning, and dealer principals see field-rep productivity and training completion. With 1Voice, a manager can ask for the top five Riyadh workshops by lubricant sell-out in plain language and get the answer without building a report.

Beyond automotive, the same platform runs FMCG, CPG, food and beverage, dairy, home care, modern trade, pharma, consumer durables, cosmetics, BFSI, industrial products, agriculture and seed, and building materials. It is the same cloud backend throughout, configured module by module for very different field and channel shapes.