MR and KAM field calls, physician sample handover, distributor and wholesaler supply, and pharmacy loyalty run on one platform, with training records built to support Drug Administration of Vietnam expectations across a channel of hospitals, clinics, and a wide base of independent pharmacies.
Prescription medicine, OTC lines, generics, and vaccines reach patients through hospitals, clinics, chain pharmacies, and a wide, fragmented base of independent pharmacies scattered across cities and provinces. Spreadsheets and messaging threads are not built to hold that structure together.
A field manager has no reliable way to confirm which hospital, clinic, or pharmacy a rep actually visited, how long the conversation ran, or whether the doctor was even present. Reports get written up from memory that evening instead of at the point of the visit, and a route stretching across a dense city cluster and a long provincial leg is nearly impossible to audit from a spreadsheet.
Product samples leave the depot with a rep and the record often ends there. Which doctor received what quantity, from which batch, with what expiry, sits scattered across spreadsheets nobody reconciles. A Drug Administration of Vietnam (DAV) enquiry or an internal audit request exposes the gap immediately.
What a pharmacy actually sells sits buried in distributor and wholesaler paperwork for weeks before it reaches the brand. By the time real demand becomes visible, the buying cycle has already moved on, leaving empty shelves in city pharmacies and stock-outs in towns further from the distribution hub.
Product decks, clinical reprints, and leave-behind cards circulate through messaging threads and inboxes rather than a controlled source. Field reps end up presenting whatever version they last received, and once a DAV-driven pack or label change lands, there is no way to confirm the field has moved on to the updated material.
An independent pharmacy will switch supplier over a small weekly margin difference, and little structure holds it back. Incentive payments move as cash, verbal commitments, and one-off bank transfers that leave no clean audit trail, and the resulting loyalty sits with the wholesaler rather than the brand.
Every new molecule requires the entire MR and KAM team to be up to speed before launch day. Without a quiz gate and a completion record behind it, a brand has no way to confirm the rep standing in front of a doctor actually understands the product before that first call happens.
Field and channel activity runs through two 1Channel apps, both built for Android and iOS, with automatic sync back to the same cloud backend the admin portal reads from.
Google Play
Apple App Store
Google Play
Apple App Store
Four dedicated pages cover Rx and OTC field sales, distributor and wholesaler distribution, pharmacy loyalty, and MR training in depth, written for pharma manufacturers, device companies, diagnostics labs, and hospital supply businesses operating in Vietnam.
Territory beat plans built around medical specialty, GPS-verified visits to hospitals and pharmacies, tablet-based e-detailing, batch-coded sample handover, live call reporting, and prescription-pattern tracking for the MR and KAM team.
Explore Pharma SFA →Distributor and wholesaler hierarchy management, batch and expiry control, cold chain rules for vaccines, visibility into pharmacy secondary sales, and automated scheme rules for the Vietnamese pharma supply chain.
Explore Pharma DMS →Loyalty earning for independent pharmacies, chain-level trade incentives, prescription-linked rewards, OTC promotional schemes, and fast payout to a bank account or e-wallet across the Vietnamese retail pharma channel.
Explore Pharma Loyalty →Molecule-specific training modules, quiz gates ahead of every launch, roleplay-based detailing practice, completion tracking, and compliance training built with DAV expectations in mind for MR and KAM teams working the hospital and pharmacy channel.
Explore Pharma LMS →A cloud sales force automation platform shaped around Vietnamese pharma field work: MR beat plans organised by specialty, KAM coverage across hospitals and pharmacy chains, dedicated routes for reps calling on independent pharmacies, GPS-verified check-in that holds up in dense city clusters and on long provincial legs, tablet-based e-detailing, and sample capture logged by batch at the point of handover.
A cloud distributor management system built around Vietnamese pharma supply chains: distributor, sub-distributor, and wholesaler hierarchies, hospital direct lanes, batch and expiry control, cold chain rules for vaccines and biologics, pharmacy secondary sales visibility, and a returns process that stands up to a DAV review. Stock arriving through Hai Phong or the Cai Mep-Thi Vai gateway carries full inbound traceability from the moment it lands.
A structured cloud loyalty programme covering independent pharmacies, pharmacy chains, and hospital pharmacies in one system. Earning runs on monthly purchase slabs, prescription-linked rewards, and OTC promotional schemes, with payout straight to a bank account or e-wallet and a complete earning-and-redemption ledger finance can rely on.
A cloud sales team LMS purpose-built for the Vietnamese pharma field force. Each molecule gets its own module, a quiz gate sits ahead of every launch, compliance training is shaped around DAV expectations, and roleplay assessments test detailing skill. Certification status flows straight into the SFA app, so a rep who has not cleared the quiz cannot open the brand deck.
A few short reads on batch and expiry discipline, covering the country from north to south, and building a structured training programme for pharma and healthcare field teams.
The reasons pharma manufacturers, device companies, diagnostics labs, and hospital supply businesses in Vietnam choose 1Channel.
SFA, DMS, loyalty, and LMS sit on the same cloud, so MR call data, pharmacy orders, and certification records move as one connected picture instead of living in four disconnected systems.
Call report templates, sample handover protocols, chain trade slabs, and prescription dashboards are configured to your brand's own SOPs rather than bent to fit a generic FMCG template.
AI optimises MR beat routes across hospitals and pharmacies, checks selfie liveness at every check-in, flags QR fraud attempts on pharmacy loyalty redemption, and powers an analytics assistant for KAM teams.
MR, KAM, and pharmacy reps capture calls, samples, and orders on Android and iOS with a fast, modern interface. Data queues automatically for reps covering Central Highlands, Mekong Delta, or Northern Mountain routes where coverage can be patchy, then syncs the moment signal returns.
Everything a review might ask for, from sample handover logs to doctor engagement history, batch traceability, and training completion, lives on the cloud rather than in a filing cabinet, so a Drug Administration of Vietnam enquiry or a recall never starts from a standing stop. Data handling is built to support the Law on Personal Data Protection (Law No. 91/2025/QH15).
REST APIs and SFTP feeds connect to Microsoft Dynamics, SAP, Sage, Oracle, and the distributor systems already running across Vietnam, keeping data flowing both ways rather than sitting in a silo.
A modular rollout means a business can start with MR SFA alone and bring in DMS, loyalty, or LMS later, without a disruptive big-bang switchover or a field team caught mid-cycle.
MR, pharmacy, and trainer apps go live on Google Play and the App Store under your own brand, keeping the identity consistent for everyone in the field.
