Cloud Retail Software Purpose-Built for Vietnam's Modern Trade Sector

Yes, both run on the same system. In the SFA app, Key Account Managers handle modern-trade listings and shelf commitments for accounts such as WinMart+, Bach Hoa Xanh, and Co.op Food; the DMS meanwhile covers the general-trade side, distributors, sub-distributors, wholesalers, tạp hóa stores, and traditional-market traders. Because both sit on one cloud backend, a chain listing booked in Ho Chi Minh City and a tạp hóa order placed in Hanoi show up in the same place.

Each modern-trade account carries its own record in SFA, and that's where KAMs log listing terms, planogram commitments, and secondary-display bookings. Orders captured by Sales Representatives and Van Sales Representatives route through to the DMS for billing, while Merchandisers file their planogram and shelf audits against that same outlet master. The result is one store record that ties the KAM's, the rep's, and the merchandiser's work together.

Yes. Points build up for retailers, wholesalers, and promoters through pack QR scans or DMS sales feeds, and redemption pays out in VND straight to a bank account or to an e-wallet such as MoMo, ZaloPay, or VNPAY. A programme can also run voucher partners and a physical reward catalogue alongside, with its own slab and tier rules, and every payout gets confirmed by SMS and WhatsApp.

Ahead of the peak, Tết listing slots, secondary-display bookings, and promotion commitments get set up as time-bound schemes, giving KAMs a way to lock in shelf space and pricing with each chain account before the rush hits. Since Northern retailers tend to stock up well before Tết while Southern ones compress the same buying into a shorter window, beat plans and replenishment triggers can be staggered by region instead of tied to one national date. On remote mountain or delta routes, the mobile app also holds a short buffer of captured data on the device itself, syncing automatically the moment a connection comes back.

Setting up a campaign covers the secondary-display rollout, planogram briefs, gondola and end-cap deployment, and a time-bound scheme built per chain account. Compliance then gets checked store by store through multi-level audits, and a visibility index keeps running throughout, so any execution gap at WinMart+, Bach Hoa Xanh, or Co.op Food is visible before the festive window closes rather than after.

Yes, it's built to sit inside a stack that already exists. REST APIs handle two-way sync with SAP, Oracle, Microsoft Dynamics, Sage, or whatever DMS or warehouse system is already running, SFTP feeds pull in monthly sell-out data to drive loyalty allocation, and webhooks fire on order, dispatch, and VietQR or bank-transfer payment events.

Yes. All pricing, schemes, and invoicing run in VND, and the platform is built around Vietnam's e-invoicing obligations, which have applied to every business since 1 July 2022. Regulated food, beverage, and pharmacy lines get batch and expiry control on top. Because the geography master models province, then commune or ward, then outlet, territory cuts follow Vietnam's actual two-tier structure everywhere from Hanoi down to Can Tho.

Everyone gets a view built for their role: Key Account Managers, Sales Representatives, Van Sales Representatives, in-store promoters, and merchandisers each work from an app screen shaped around their job. Behind that, admins set up the workflows, distributors and sub-distributors run the DMS, and modern-trade back-office staff pull their stock and dispatch dashboards from the same cloud portal everyone else is using.

Several places at once. GPS and mapped landmarks feed AI-sequenced beat routes across a long, three-region territory; the same layer drives DMS replenishment alerts, reads shelf photos for planogram and share-of-shelf checks, screens QR scans that look like fraud, and sits behind the 1Voice assistant answering natural-language questions about field activity.

During the rollout window, onboarding sets up geography, product hierarchy, user roles, beat plans, and workflows, and bulk uploads bring in users, SKUs, outlets, and targets in a single pass rather than one at a time. Most brands don't launch everything together: they start with one module, SFA or DMS in a single region is typical, and add loyalty, merchandising, and LMS once that's bedded in, avoiding a big-bang cutover.