Retail Execution Software Vietnam

Administrators build the POSM catalogue once, covering items such as shelf strips, wobblers, floor displays, chillers, standees and hanging racks, then tag each item to a brand, a product range and the formats it belongs in. A gondola-end kit is only offered where a supermarket or minimart listing exists, while a tạp hóa call sees the signage and rack items that actually survive in a shop the owner controls.

A single drive carries two question sets. Outlets tagged supermarket, hypermarket or minimart draw the contractual checklist: planogram match, agreed facings against the listing, and secondary display in the position that was paid for. Outlets tagged tạp hóa or traditional market stall draw a visibility, pack-availability and POSM-condition checklist instead. Both feed the same weighted model, so a Sales Supervisor reads one number for the whole area.

Three things the owner actually controls the answer to: whether the brand is visible from the street or the counter, whether the pack size that street buys is physically in stock, and whether the POSM placed last cycle is still up and undamaged. Reps answer those with a geotagged photograph and a short structured form, rather than a planogram score that would mean nothing in that space.

Three review stages applied to the same submission. L1 is the field-level check, L2 is the Sales Supervisor confirming the evidence matches the brief, and L3 is an Area Sales Manager or brand reviewer sampling before the drive is signed off and trade spend is released.

Each question set is weighted into a common execution index, so a minimart scoring well on planogram compliance and a tạp hóa scoring well on visibility and availability sit on the same scale. Dashboards break that index down by format, by distributor and by region across the North, the Centre and the South, so a mixed territory can be ranked without pretending the two channels are alike.

Reps flag the outlet as closed, moved or temporarily shut with a photograph and a reason code, and it drops out of the denominator for that drive. Independent outlets open, move and change hands often, so keeping them out of the count is what makes a coverage percentage honest.

Yes. Alongside the planned beat, a rep can log an unscheduled call to reinstate a display that has come down, answer a Sales Supervisor request, or record a newly opened tạp hóa found on the route. Ad hoc calls are scored with the same format-specific question set as planned ones.