The first thing that comes to mind when managing field teams is: what exactly is market visit planning? If your business operates in India, this activity becomes even more important.
In 2026, many business owners are looking for solutions that can help them plan every market visit for their field employees.
In this blog, we will share the top 5 best market visit planning software in India that can automate your work and help you manage your field representatives and workforce more effectively.
This list includes software suitable for different business models and industries, covering businesses of all sizes: small, medium, and large enterprises, and sectors such as FMCG & Retail, Pharmaceuticals, Logistics & Distribution, Field Sales & Services, and more.
Why You Need Market Visit Planning Software?
- To create structured and reliable market visit plans: Store-wise and weekday-wise planning ensures field teams know exactly where to visit and when.
- To ensure beat plan compliance: Approved beat plans and compliance tracking help monitor planned versus actual store coverage.
- To track real-time visit productivity: Detailed visibility into store visits, activities, and daily output improves field performance monitoring.
- To validate attendance and visits accurately: Location-based attendance, photo validation, and geo-restrictions ensure genuine on-ground execution.
- To prevent fake check-ins using geofencing: GPS-mapped stores and activity geofencing restrict actions to authorized locations only.
- To enable data-driven decisions with analytics: Downloadable reports and dashboards provide actionable insights across visits, attendance, and productivity.
India's Top 5 Best Market Visit Planning Software
- 1Channel SFA
- BeatRoute
- FieldAssist
- Monday
- Salesforce
Comparison of Top 5 Market Visit Planning Software in India
1Channel SFA
Overview
1Channel SFA is a market-visit–focused Sales Force Automation solution built for managing planned store visits, beat execution, and on-ground compliance across Indian field teams. It enables businesses to plan, monitor, and analyze every market visit with real-time visibility and control.
Top 5 Features
- Store-wise and user-wise Market Visit Plan upload with weekday and distributor-based planning options.
- Beat Compliance tracking to measure planned vs actual store coverage for every field employee.
- Geo-fenced check-in and activity execution to ensure visits happen only at approved store locations.
- Market Visit Reports and Visit Productivity Reports with downloadable Excel and PDF outputs.
- Advanced Dashboard and Analytics providing real-time visibility into market visits, attendance, and field performance.
Best-Suited Industries
- FMCG & Consumer Packaged Goods (CPG)
- Consumer Electronics & Mobile Retail
- Telecom & Device Promotion Teams
- Retail & Modern Trade Operations
- Distribution-led Sales & Merchandising Businesses
Ideal for mid-sized to large enterprises managing distributed field teams, multiple stores, and high-frequency market visits across regions.
Plan Every Market Visit with Confidence
1Channel SFA helps you create structured market visit plans, track beat compliance, validate attendance with location, and monitor field productivity with real-time analytics.
Explore Route Planning Software →Beatroute
Overview
BeatRoute is a unified, goal-driven AI platform designed for retail sales and distribution management. It connects sales teams, distributors, retailers, and influencers on a single digital system, using AI-led guidance to support structured planning and execution across markets.
Top 5 Features
- Goal-driven sales and distribution planning supported by AI-powered workflows.
- Advanced AI agents such as Order AI, Scheduling AI, and BeatRoute Copilot to guide field activities.
- Unified platform connecting sales teams, distributors, retailers, and channel partners.
- Real-time tracking and reporting to monitor sales activities and performance.
- Scalable system adaptable across geographies, channels, and user groups.
Best-Suited Industries
- FMCG
- Building Materials
- Cosmetics & Personal Care
- Pharmaceuticals
- Agri-inputs & Rural Distribution
Suitable for mid-sized to large enterprises managing multi-channel retail sales and distributor-led field operations across regions.
FieldAssist
Overview
FieldAssist is a technology platform focused on digitizing and automating sales and distribution operations, particularly within the FMCG sector. It enables businesses to manage field teams, streamline on-ground activities, and leverage real-time analytics to improve productivity and decision-making.
Top 5 Features
- Sales process automation to reduce manual effort and streamline daily field activities.
- Real-time analytics and reporting for better visibility into sales and field performance.
- Field force management tools designed to improve on-ground productivity.
- Automated data capture ensuring accurate, relevant, and timely information.
- User-friendly platform that simplifies task execution and data comprehension.
Best-Suited Industries
- FMCG
- Consumer Goods Distribution
- Retail & Wholesale Networks
- Sales-Driven Enterprises
- Large Field Force–Led Businesses
Well suited for mid-sized to large organizations managing extensive sales teams and complex distribution networks.
Monday
Overview
Monday Work Management is a flexible, AI-powered platform that helps organizations plan, execute, and scale work from daily tasks to company-wide initiatives. It provides teams and leaders with a unified view of work, enabling structured planning, collaboration, and operational visibility.
Top 5 Features
- AI-powered work management to plan, track, and execute tasks and initiatives in one place.
- Flexible workflows that can be customized to match different team processes and planning needs.
- Clean and structured task organization improving clarity, control, and data handling.
- Seamless team collaboration supporting cross-department coordination and information sharing.
- Scalable platform trusted by startups to Fortune 500 enterprises for managing complex work environments.
Best-Suited Industries
- IT & Software Development
- Marketing & Creative Teams
- Operations & Business Management
- Professional Services
- Enterprise Project Management
Suitable for growing businesses to large enterprises looking for a centralized platform to manage and scale work across teams.
Salesforce
Overview
Salesforce is an integrated CRM platform that connects marketing, sales, commerce, service, and field operations through a single, shared customer view. With Salesforce Field Service, organizations can plan, manage, and optimize field visits using AI-powered insights, real-time data, and mobile-first tools.
Top 5 Features
- Unified CRM platform providing a single, shared view of customers across departments.
- AI-powered field service insights enabling smarter scheduling, dispatching, and decision-making.
- Advanced scheduling engine to optimize field visits and resource utilization.
- Offline-first mobile app supporting seamless field execution, quoting, and invoicing.
- Real-time visibility into field performance, technician activity, and service outcomes.
Best-Suited Industries
- Field Service & Maintenance
- Manufacturing & Industrial Services
- Utilities & Infrastructure
- Telecom & Technology Services
- Enterprise Customer Support Operations
Best suited for large enterprises and global organizations managing complex customer engagement and field service operations at scale.
Frequently Asked Questions (FAQs)
1. What is the best market visit planning software in India?
The best market visit planning software in India depends on your business size and operational needs. Solutions like 1Channel SFA, BeatRoute, and FieldAssist are commonly used for structured market visits, beat planning, and field team management.
2. What is market visit planning software used for?
Market visit planning software is used to plan store-wise and weekday-wise visits, track beat compliance, monitor visit productivity, validate attendance with location, and generate reports for better control over field operations.
3. Which industries benefit the most from market visit planning software?
Industries such as FMCG, Retail, Pharmaceuticals, Consumer Electronics, Distribution, Logistics, Telecom, and Field Sales & Services benefit the most, as they rely heavily on structured on-ground market visits and large field teams.
4. Can market visit planning software track attendance and location?
Yes, most market visit planning software includes location-based attendance, GPS tracking, photo validation, and geo-fencing to ensure visits and attendance are marked only from authorized store locations.
5. Is market visit planning software suitable for small businesses?
Market visit planning software can be used by small, mid-sized, and large enterprises. Small teams benefit from better planning and visibility, while larger organizations use it to manage complex beats, multiple regions, and high-frequency market visits.
Disclaimer
- Brand names, logos, and images belong to their respective owners.
- Used for informational and comparison purposes only.
- No affiliation or endorsement is implied.
- Based on publicly available data and leading software listing platforms like G2 or SoftwareSuggest.
