Best 7 Route Planning Software in India for Field Sales
Now the Indian economy stands at the 4th position in the world, thanks to the rapid growth of businesses and continuous improvements in field-force productivity.
After the COVID pandemic, most businesses that depend on field sales faces a massive drop in revenue not only because of lockdown regulations, but also because the crisis exposed the limitations in their field sales processes and the communication gaps between representatives and managers.
This challenge was faced by almost every offline business, including retail giants like Reliance Retail, FMCG brands like ITC and Tata Consumer, and even chemical and paint brands like Asian Paints and Birla Paints, along with many other retail-based companies across India.
To resolve this, businesses began looking for ways to optimize field operations and transparency into daily activities of both managers and representatives. This led management teams and business owners to search for route planning software or systems that designed for Indian diverse markets.
And that's where the need arises "a route planning software & system" that not only optimizes routes but also provides geo-tagging, real-time tracking, order capturing, attendance accuracy, and intelligent analytics.
Every state in India has its own unique geography, challenges, and consumer patterns, so companies need a tool that can handle this diversity efficiently.
So, we have decided to create the most reliable list of the Top 7 Best Route Planning Software in India, specially chosen for FMCG, retail, pharma, distribution-led companies, and large field-force setups, helping businesses operate with greater transparency and smoother field execution.
In Short: Route planning software is used by field sales teams to optimize routes, reduce travel costs, improve outlet coverage, and track visits in real time. The top-rated solutions in India are 1Channel SFA, OptimoRoute, and BeatRoute
What is Route Planning for Field Sales?
In field sales, route planning is the step by step process for scheduling, mapping, and optimizing the representatives or executives travel routes.
It establish a system through which your covers maximum outlets with minimum travel time, ensures timely visits, improves beat efficiency, and provides real-time visibility into activities through geo-tagging and GPS tracking.
In Short: Route planning is the process of scheduling, mapping, and optimizing a salesperson's travel route to maximize efficiency and coverage.
Needs of Route Planning Software in India
Market Coverage in Optimized Travel Time: Helps field sales representatives to visit maximum outlets or displays with the best shortest route within less travel time across diverse geographies and traffic conditions.
Improve Visits with Best Beat Efficiency: Ensures outlet visits with best accuracy, better beat planning, and reduces missed or duplicate calls.
Reduce Fuel Costs with Better Productivity: Provides smart route optimization that increases visits and lowers travel expenses. This can be analysed instantly with the software.
Real-Time Tracking & Geo-Tagged Visibility: GPS tracking, live monitoring, and proof of visit for transparency and also helpful for managers to identify the most efficient representatives in the real time.
Exact Sales Execution & Order Capture: The tool is also help in the process of sales execution and order capturing. Your representative will allowed to add the order numbers with values in the app. This will save time and also help you to maintain the stock for sales.
Support Large Field Teams: Enables centralized planning and consistent execution for large multi-state field forces.
Actionable Analytics for Fast Decisions: Provides insights and analytic dashboards on routes, visits, and performance to help your managers improve the large multi-state field forces planning.
India's Top 7 Best Route Planning Software
1Channel SFA
OptimoRoute
BeatRoute
SalesJump
Zylemini+
TrackOlap
PepUpSales
1Channel SFA
1Channel SFA (Sales Force Automation) is one of India's most rated Route Planning & SFA platforms.
This software is suitable for all types of markets and for all business models including large distributed field teams across FMCG, retail, pharma, BFSI and more.
It also offers deep retail execution, territory planning, advanced geo-tagging and real-time tracking in a single unified platform. And you can easily integrate it with any other software or app.
Why choose 1Channel for Route Planning System
Complete SFA + CRM + Route Planning + Retail Execution in one system (no external tools needed)
Powerful geo-tagging, geo-fencing, live tracking, and photo-validated visit proof
Highly configurable workflows for beats, pricing, distributor setups, retailer hierarchies
Offline-friendly mobile app built specifically for Indian field conditions
Enterprise-grade analytics dashboards for beat efficiency, coverage, orders & productivity
Limitation
It is only in English language.
Prices are not given on the website.
More Features
Demo Availability: Yes
Simple Interface: Yes (for all small and enterprise-grade)
Transform your field sales operations with 1Channel's intelligent SFA platform. Optimize routes, track field activities, and drive sales performance across your field network.
OptimoRoute is the second most ratted route optimization system known for its software algorithms and new features. Based on the user reviews this software is good for enterprises needing highly efficient, multi-stop daily travel plans.
Why choose OptimoRoute?
Advanced route optimization for multi-stop field visits
Custom time windows, priorities, and scheduling rules
Helps reduce travel distance and increase visits per day
Cloud-based with strong desktop interface for planners
Supports large-scale routing across multiple territories
Limitations
Pricing is on the higher side with extra costs for add-ons.
Re-routing often shifts previous stops, reducing route stability.
Adding new stops forces full route re-optimization.
Interface can be complex for quick route dispatching.
Custom reporting and integrations have limited flexibility
More Features:
Demo Availability: Yes
Simple Interface: No, interface can be complex for quick dispatching
Mobile Compatibility: Limited, mostly cloud/desktop-based
New Updated: Yes
Customization: Limited, custom reporting and integrations need improvement
Photo & Note Options: No
Dashboard Options: Advanced for routing insights
Industry Configuration: Yes, supports multi-territory large enterprises
BeatRoute is another software that provides AI-enabled field sales app (just like 1Channel) that helps sales teams plan routes, track activities, and improve retail execution. The route plan automation feature is popular about this software.
Why choose BeatRoute?
Smart journey plans with auto-suggestions based on field patterns
Geo-tagged visit tracking with outlet-level execution capture
Workflow automation for tasks, visits, and performance
Multi-channel support for distributors and retail execution
SalesJump is a field sales & distribution software. Best suited for FMCG, dairy, manufacturing, and on-ground sales operations. It is a basic software but effective route planning and tracking system.
Why choose SalesJump
Simple route planning and scheduling for beats
GPS-based location verification for all visits
Good for order booking & real-time stock visibility
Works in offline and low-data environments
Useful for small and mid-sized sales teams
Limitations
Route planning features are basic compared to advanced SFA tools.
Reporting and analytics offer limited depth for large enterprises.
UI/UX feels dated and may require training for new users.
Integration options with ERPs and CRMs are relatively limited.
Customization flexibility is lower for complex workflows.
More Features
Demo Availability: Yes
Simple Interface: Yes, basic route planning and scheduling
Mobile Compatibility: Yes, works offline and low-data environments
Zylemini+ is a flexible SFA solution and also provide beat plans, retail visits, outlet profiling with offline data capture functionality. It is designed for field teams operations in mixed network conditions.
TrackOlap is a location-intelligence tool and it provides route planning feature with strong GPS tracking and field activity verification options are there. This can be used by your service teams, field executives, and sales teams.
PepUpSales is a field sales and distribution automation tool offering order booking, route planning, and GPS tracking. It is widely used in FMCG, consumer goods, and distribution-driven industries.
Why choose PepUpSales
Straightforward route & beat planning for daily/weekly schedules
Supports GPS-based employee tracking and real-time movement logs
Distributor & retailer management features built-in
Easy-to-use mobile interface for on-field teams
Integrates with popular ERPs for order and inventory sync
Limitations
UI feels slightly outdated compared to newer, modern SFA tools.
Advanced analytics and custom reporting options are limited.
App performance may slow down in low-network or rural field areas.
Integration setup with ERPs can take time for complex workflows.
Customer support response times may vary during peak hours
More Features
Demo Availability: Yes
Simple Interface: Yes, easy-to-use mobile interface
Mobile Compatibility: Yes
New Updated: Yes
Customization: Limited
Photo & Note Options: Yes, GPS-based tracking
Dashboard Options: Basic to Moderate
Industry Configuration: Yes, FMCG, consumer goods, distribution-led teams
Comparison Table for 3 Top-Ratted Route Planning Software in India
Feature / Criteria
1Channel SFA ★
OptimoRoute
BeatRoute
Suitable for large field teams
Yes
Yes
No
Has offline support
Yes
No
No
Provides retail execution features
Yes
No
Yes
Supports geo tagging and tracking
Yes
Yes
Yes
Easy to use
Yes
No
Yes
Public pricing available
No
No
No
1Channel SFA★ RANK #1
Large Teams
Yes
Offline
Yes
Retail Exec.
Yes
Geo Tracking
Yes
Easy to Use
Yes
Public Price
No
OptimoRoute
Large Teams
Yes
Offline
No
Retail Exec.
No
Geo Tracking
Yes
Easy to Use
No
Public Price
No
BeatRoute
Large Teams
No
Offline
No
Retail Exec.
Yes
Geo Tracking
Yes
Easy to Use
Yes
Public Price
No
FAQs
1. What makes route planning software essential for your field sales team?
To optimize travel time, improves area coverage, ensures geo-tagged visit verification, and increases daily productivity. It will help your managers control on-ground activities effectively.
2. What are the best route planning software for FMCG in India?
For FMCG, you can try with 1Channel, SalesJump, and PepUpSales. You can directly contact to the support and get the best offers for the software.
3. What are the top route optimization systems for large field teams?
If you are fall into the large enterprise having a huge teams in field, then go with the 1Channel SFA, it has the capability to manage the higher users or unlimited users.
4. Which route planning software is mobile-friendly?
1Channel SFA, with this software your team can download the app from Google Play (Android) or App Store (mOS) and use it directly from their mobile dedices.
5. How does 1Channel stand out compared to other route planning tools?
1Channel offers a complete SFA + CRM + Route Planning + Retail Execution suite, extremely configurable workflows, offline capability, and enterprise-grade analytics making it more powerful than typical standalone tools.
6. Can route planning software help cost-cutting related to fuel and travel costs?
Yes. Optimized beats and shorter routes significantly cut unnecessary travel and travel time, thereby reducing fuel usage and operational costs.
7. Is geo-tagging available in all route planning software?
Most tools support geo-tagging, but 1Channel offers photo-validated geo-tagging, real-time tracking, and superior compliance controls.
8. Which industries benefit the most from route planning software?
FMCG, retail, pharma, distribution-led businesses, consumer electronics, BFSI, logistics, and any company managing large field teams.
9. Can my field team work offline with these tools?
Tools like 1Channel and Zylemini+ have strong offline capabilities. The field team can capture visit data offline and sync when the network is available.
10. Should I choose a standalone route planning tool or an integrated SFA like 1Channel?
Integrated SFA solutions like 1Channel are always better because they combine route planning with orders, distributor management, attendance, retail execution, and analytics offering a complete ecosystem instead of just a mapping tool.
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