Cosmetics & Personal Care Retail Merchandising Cloud Software for Egyptian Business

Each channel gets its own definition of a well-executed visit. A Carrefour Egypt or Spinneys Egypt beauty counter gets a full planogram check covering shade-tray, tester and gondola end-cap audits. A cosmetics stall in a souq, or a baqala shelf carrying soap, cream and deodorant, gets a lighter shelf-share and freshness check instead. The app loads the correct brief for the outlet class and rolls scores up by channel and governorate.

Each end-cap window is a task with a start date, an end date, an agreed location and the required POSM. Merchandisers capture install, mid-window and dismantle photos, every one GPS-stamped, and AI checks branding and SKU presence against the brief. An exception fires the moment a display goes missing, gets moved, or tester and sample stock runs out during a Ramadan, Eid or back-to-school push.

The model is trained on your own SKU library, from small cream jars and roll-on deodorants to shampoo bottles and haircare packs. It copes with crowded souq shelves, glass-counter reflection, and the uneven lighting typical of a baqala shelf or a dimly lit stall. Low-confidence photos route to a human reviewer, and retraining picks up new SKUs and festive packs without long downtime.

A key-account manager walks into the buyer or distributor review holding a single scorecard: shelf compliance, end-cap occupancy, shade-tray completeness, tester presence and share-of-shelf against rival beauty brands. Every figure carries a photo and a GPS stamp, so if a chain or distributor claims credit for execution that never happened at the counter, the platform already holds the evidence.

Cosmetics and personal-care lines carry a batch code on the pack. Merchandisers scan or key it in during the audit, and the platform checks it against the batch master to flag near-expiry creams, sunscreens and haircare products before they are written off. It also surfaces packs with no readable batch code at all, which helps a brand police counterfeits and parallel imports moving through souqs and wholesale markets.

Shade trays for foundation, lipstick, powder and nail polish are set up as SKU-level checks for each counter. A merchandiser taps the missing shades and submits a photo, and testers are logged the same way. AI then scores tray completeness straight from the photo. An exception flag fires when shades drop below threshold or tester units go missing across consecutive visits, a pattern that shows up fastest at high-footfall Cairo and Alexandria counters.

Tester and sample stock-outs are logged at SKU and outlet level the moment they are found. The platform classifies the likely cause, whether depleted by shoppers, gone missing, or a replacement delayed by the distributor, and daily availability dashboards by chain, market cluster and category let the key-account manager raise it with the distributor or buyer straight away, which matters most around a Ramadan or Eid launch.

GPS-stamped photos run through AI for own-brand and competitor SKU detection. Share-of-shelf is calculated as facings per brand over the category total, and reports break the trend down by chain, by market and by governorate, so a brand can see a rival skincare or haircare line gaining ground in Alexandria while it holds flat in Giza. The shift shows up here well before a sell-out report would flag it.

Yes. The app is offline-first. Inside a crowded souq stall, behind a baqala counter, or on a route through Upper Egypt or the Delta where signal thins out, merchandisers still capture photos, complete the audit, and log out-of-stock and near-expiry SKUs. The visit submits and syncs to the cloud the moment signal returns, and conflict handling stops a visit from being logged twice.

Trade marketing sees campaign rollout status, POSM deployment rate, audit pass rate, and action closure. Key-account managers see chain and distributor scorecards for reviews. Leadership sees the national execution score, breakdown by governorate and channel, competitor share-of-shelf trends, and the end-cap install tracker. Drill-downs run from country to governorate to outlet to a single photo, and 1Voice AI answers questions in plain language.