Merchandising Campaign Management Software Ghana

It is the discipline of turning a marketing idea into instructions a particular shopfront can follow, and then proving it happened. The brief, the material kit, the outlet list, the dates and the evidence for each wave live in one place instead of four.

Open a wave, choose the outlet classes it covers, attach a brief, a material kit and a reference image to each class, set the dates, tag the GHS behind it, then publish. Assigned Merchandisers pick the work up on their next sync.

They can. Drafting, approval and publishing all sit inside the trade-marketing role, so nothing stands between an approved activation and a live one.

A budgeted wave has GHS allocated in advance against a planned window such as the Christmas build. An ad hoc wave is opened mid-quarter for something unforeseen, a price correction or a competitor move, and carries its own approval so the two never blur.

Status is held per outlet rather than per rep: built, outstanding, rejected or overdue. Records captured out of coverage queue on the handset and settle into the dashboard once the device reconnects.

Each execution is scored on how closely the submitted photograph matches the reference shot for its outlet class, together with timeliness and completeness. Those scores roll up by beat, by region and by wave.

Yes, by push notification and an in-app banner. Where a beat runs out of coverage the alert waits on the device and arrives with the next signal, so nothing depends on a supervisor ringing round.

It is built for exactly this shape of trade: a wave that has to land in supermarkets, minimarts, provision shops, kiosks, container shops and market stalls across 16 regions, each with its own definition of a finished job.