POSM Management Software Ghana

Categories come first, then the types beneath them: painted frontage and fascia panels, canopies and parasols, chillers, branded tables, shelf strips, danglers, gondola-end kits and floor-stack headers. Each type is tied to the brand or product line it carries, so reporting rolls up the way the programme was planned.

Allocation runs against the geo-tagged outlet master rather than a typed list of shop names. Filter by region, key distributor territory, beat or outlet grade, decide which types that group should receive, and the entitlement lands with the reps who call there.

Each issue is logged when material leaves the key distributor warehouse and acknowledged when the Merchandiser or Van Sales Representative takes it on to the beat. Anything issued but never acknowledged stays open on the report, which is the point at which branding material usually goes astray.

The rep photographs the fitted item at the outlet and submits it with a location stamp and a time stamp, against the reference image held for that type. Where coverage thins on northern and agricultural beats the submission queues on the handset and uploads once signal returns.

Yes, because the display surface is not the same thing. A supermarket or minimart call asks about the gondola end, the floor stack and the shelf strip, and the reference is a planogram. A kiosk or container shop call asks about the building, since the painted panel, the canopy and the branded table are the only frontage that outlet has.

The rep raises an exception with a stated reason and a photograph, and it routes to an approval queue for replacement, repair or write-off. Sun, rain and harmattan dust wear outdoor material down steadily on northern routes, so condition is re-scored on every later call rather than only at fitting.

Every type carries the picture of success the field is expected to match, attached when the drive is built. A Merchandiser working a northern beat and one working Greater Accra fit the same item to the same standard.

Reporting covers allocation against issue, issue against confirmed placement, condition and survival over time, exception ageing, scores by reviewer level, and coverage by region, Metropolitan, Municipal or District Assembly and key distributor territory.