Retail Merchandising Mobile App Ghana

It runs the merchandiser visit from end to end. The day's outlets arrive in visit order, each call captures shelf photographs, a planogram or availability score, POSM placement and condition, and shelf prices in GHS, and the finished record reaches the Sales Supervisor with its evidence already attached.

Yes, and that is the point of it. A supermarket call opens the planogram, facings and share-of-shelf checks. A kiosk, container shop or market stall call drops instead to availability, street visibility and branding condition. The capture flow on the handset is the same one in both places.

It is not measured there at all. Outlets with no planogram are judged on whether the listed lines are physically present, whether the pack can be seen from the road, and whether the branding at the outlet is still in usable condition. That is a standard traditional trade can genuinely be held to.

Every branding item carries a condition rating alongside its placement record. A poster bleached by sun, a peeling cooler sticker or bunting torn on a northern route during harmattan is photographed and raised for replacement, so no campaign gets credited for material that stopped working weeks ago.

Shelf and promotional prices are typed in GHS at the outlet, against the recommended price already on screen. Anything outside the expected band is flagged as it is entered, and every region-wise pricing view is built from those entries rather than from a later estimate.

The call still gets completed on the handset. Photographs, scores and prices queue locally on rural, cocoa and northern routes where mobile coverage genuinely thins, then upload by themselves once the device finds signal again, with nothing dropped in between.

They read finished visits instead of requesting them. Coverage by region, incoming photographs, compliance scores split by outlet type and every logged exception sit on one dashboard, which is how an Area Sales Manager reviews a day spread across several regions without calling each merchandiser in turn.

Android and iOS both, with the Android build tuned for the modest, low-storage handsets most field teams actually carry. Photo capture, queuing and background sync are written for that hardware rather than for a flagship device.