Retail Execution Software Ghana

Administrators build the POSM catalogue first: chillers, gondola ends and shelf strips for the modern trade side, plus branded umbrellas, posters, danglers, hanging sachet strips and painted signage for kiosk and container shop frontage. Each type is then mapped to the brands and SKUs it is meant to support.

A drive carries a name, a run window, the outlet list it applies to, the POSM and planogram references reps should match, and photographs that define a correct execution. Separate reference sets can run for supermarket bays and for provision shop, kiosk and market stall frontage, so a rep is scored against what the channel can realistically deliver.

The rep carries on. Visits, answers and photographs are held on the handset and queued, then upload on their own once signal returns, which is what makes a Savannah, Upper East or Upper West beat workable at all. Nothing is retyped and no submission loses its original timestamp or location stamp.

Three review stages before a task is signed off. A Sales Supervisor checks the submission, an Area Sales Manager or Key Account Manager works the exceptions, and a brand reviewer confirms the final score. It is the stage that stops a reused photograph or a display dismantled the week after payment from passing quietly.

Coverage against plan, target versus achievement, share of shelf, POSM survival and outlet-level execution scores. Everything rolls up through the 16 regions and the Metropolitan, Municipal and District Assemblies beneath them, so a dense Greater Accra beat and a thin Upper West one are judged on their own terms.

Kiosks move, market stalls change hands and container shops get rebuilt. The rep records the outlet as closed, relocated or under construction with a photograph and a reason, the bypass is logged against the drive, and the target adjusts rather than carrying a phantom miss.

Yes. Alongside the planned beat, a rep can open an unplanned call to check a competitor display, replace POSM stripped after a promotion, or add a newly opened provision shop or container shop to the outlet master on the spot.