Automotive Retail Merchandising & Store Execution Software for Malaysian Business

Each outlet class has its own picture-of-success: a fast-fit chain flagship gets a multi-zone tyre brand corner with branded racks and signage, a fuel station gets a compact battery and lubricant cabinet at the convenience-store counter, an independent garage gets a simpler lubricant display with branded signage. The DSE and merchandiser app loads the right check at each outlet, and reports roll up by chain and format.

Tyre brand corners are configured as separate installation tasks with start and end dates, agreed location at the fast-fit chain, branded rack and signage requirements, and installation photo standards. DSEs and merchandisers capture installation, mid-window check, and dismantle photos. AI image recognition verifies tyre SKU presence, signage, and competitor adjacency. Exception flags fire when installation does not happen, when the brand corner gets reduced, or when competitor tyres encroach.

The AI model is trained on the brand's SKU library plus chain-specific workshop templates. It handles partial occlusion by service equipment, oily lighting at workshops, varied display arrangements, angle variance, and mixed-SKU stacks. For confidence-flagged photos, the system routes to a human reviewer rather than auto-passing. Model retraining cycles incorporate new SKU launches and seasonal POSM variants without long downtime.

The KAM walks into JBP with a chain-specific scorecard: tyre brand corner compliance, lubricant cabinet setup status, battery rack occupancy, signage fulfilment, share-of-shelf vs competitor, and execution score against the agreed picture-of-success. The data is photo-backed and timestamped. When a chain claims credit for execution that did not actually happen, the platform shows the evidence.

Seasonal rollouts are scheduled campaigns with chain-specific workshop lists, POSM kits, installation windows, dismantle dates, and picture-of-success references. The DSE and merchandiser app shows the rollout plan per outlet. Installation status updates in real time. Exception reports flag workshops where seasonal POSM is not up or has been dismantled early. Trade marketing sees the rollout heatmap during the season.

Lubricant cabinets and battery racks are configured as separate installation tasks with start and end dates, agreed location, agreed product mix, and agreed branded signage elements. Merchandisers capture installation, mid-window check, and dismantle photos. Exception flags fire when installation does not happen, when products are wrong, or when branded signage is faded or removed. Trade marketing and finance see actual realisation against the budgeted investment.

Out-of-stock events are logged at the SKU and workshop level by the DSE during the visit. The platform classifies the cause (workshop-side stock issue, supply gap, slow replenishment, delisting in progress). Daily OOS dashboards by chain and category let the KAM raise the issue with the chain immediately rather than waiting for the next JBP cycle, especially during new model cycles or seasonal demand spikes.

Workshop photos go through AI for both own-brand SKU detection and competitor SKU detection. Share-of-shelf is calculated as facings per brand relative to category total. Reports show share-of-shelf trends per chain, per region, per category (tyres, lubricants, batteries, brake parts), and per workshop. Brand teams see where competitor expansion is happening before it shows up in chain sell-out reports.

Trade marketing sees campaign rollout status, POSM deployment rate, audit pass rate, and corrective action closure. KAMs see chain-wise compliance scorecards ready for JBP. Brand leadership sees national execution score, chain-wise breakdown, competitor share-of-shelf trends, and brand corner installation tracker. Drill-downs go from country to chain to workshop to individual visit photo.

The mobile app is offline-first. Inside basement garages, rural workshop towns, and dense aftermarket spares clusters where mobile reception drops, DSEs and merchandisers capture photos, complete the audit checklist, log out-of-stock SKUs, and submit the visit. Once signal returns at street level or the front of the outlet, all data uploads to the cloud. Conflict-handling prevents duplicate visits if a sync happens after a manual entry.