Building Materials Retail Merchandising & Store Execution Software for Malaysian Business

Each outlet class has its own picture-of-success: a branded tile showroom flagship gets a multi-zone brand corner with full sample wall, a hardware chain gets a paint colour wall and switchgear display board, a DIY retail outlet gets a simpler shelf layout. The PSE and merchandiser app loads the right check at each outlet, and reports roll up by chain and format.

Tile brand corners are configured as separate installation tasks with start and end dates, agreed location at the showroom, sample wall and signage requirements, and installation photo standards. PSEs and merchandisers capture installation, mid-window check, and dismantle photos. AI image recognition verifies tile arrangement, signage, and competitor adjacency. Exception flags fire when installation does not happen, when the brand corner gets reduced, or when competitor tiles encroach.

The AI model is trained on the brand's SKU library plus chain-specific showroom templates. It handles partial occlusion by samples, varied lighting in showrooms, reflective tile surfaces, angle variance, and mixed-SKU arrangements. For confidence-flagged photos, the system routes to a human reviewer rather than auto-passing. Model retraining cycles incorporate new ranges and seasonal POSM variants without long downtime.

The KAM walks into JBP with a chain-specific scorecard: branded zone compliance, brand corner setup status, paint shade card display fulfilment, sanitaryware suite occupancy, switchgear display board status, share-of-shelf vs competitor, and execution score against the agreed picture-of-success. The data is photo-backed and timestamped. When a chain claims credit for execution that did not actually happen, the platform shows the evidence.

New range rollouts are scheduled campaigns with chain-specific showroom lists, POSM kits, sample sets, installation windows, dismantle dates, and picture-of-success references. The PSE and merchandiser app shows the rollout plan per outlet. Installation status updates in real time. Exception reports flag showrooms where new range POSM is not up or sample sets are missing. Trade marketing sees the rollout heatmap during the season.

Paint shade card displays are configured as separate installation tasks with start and end dates, agreed location, agreed shade range, and agreed branded signage elements. Merchandisers capture installation, mid-window check, and dismantle photos. Exception flags fire when installation does not happen, when shade cards go missing, or when display is rearranged off-brief. Trade marketing and finance see actual realisation against the budgeted investment.

Sample stock-out events are logged at the SKU and showroom level by the PSE during the visit. The platform classifies the cause (sample misplaced, depleted by shoppers, replacement delayed). Daily sample availability dashboards by chain and category let the KAM raise the issue with the chain immediately rather than waiting for the next JBP cycle, especially during new range launches or specifier-driven sample handovers.

Showroom photos go through AI for both own-brand SKU detection and competitor SKU detection. Share-of-shelf is calculated as facings per brand relative to category total. Reports show share-of-shelf trends per chain, per region, per category (tiles, paints, sanitaryware, switchgear, hardware), and per showroom. Brand teams see where competitor expansion is happening before it shows up in chain sell-out reports.

Trade marketing sees campaign rollout status, POSM deployment rate, audit pass rate, and corrective action closure. KAMs see chain-wise compliance scorecards ready for JBP. Brand leadership sees national execution score, chain-wise breakdown, competitor share-of-shelf trends, and brand corner installation tracker. Drill-downs go from country to chain to showroom to individual visit photo.

The mobile app is offline-first. Inside basement showrooms, rural hardware shops, and dense building supply yards where mobile reception drops, PSEs and merchandisers capture photos, complete the audit checklist, log out-of-stock SKUs, and submit the visit. Once signal returns at street level or the front of the outlet, all data uploads to the cloud. Conflict-handling prevents duplicate visits if a sync happens after a manual entry.