FMCG & CPG Retail Merchandising & Store Execution Software for Malaysian Business

A cloud retail execution platform covers POSM deployment tracking, multi-level store audits, AI image recognition for shelf analysis, planogram compliance checks, brand visibility scoring, and outlet-wise execution dashboards. Trade marketing builds campaigns, merchandisers execute at stores through a mobile app, and brand teams see real-time results without waiting for paper audit reports.

When a merchandiser captures a shelf photo, the platform sends the image to the AI model. The model identifies SKUs, counts facings, checks placement against the planogram, and scores brand togetherness. Mismatches are flagged automatically. The model can be trained on the brand's SKU library so new launches are recognised within a short window.

L1 is the merchandiser's self-audit at the outlet. L2 is a supervisor review of a sample of L1 audits with comments and quality scoring. L3 is a brand or regional manager spot-check on flagged audits. Each layer adds independence to the data so the brand can trust the execution numbers it sees in dashboards.

The visibility index combines SKU facings, presence in hot zones (eye-level shelves), brand togetherness (whether the brand's SKUs are grouped or scattered), and POSM presence. The composite score gives a single number per outlet that can be tracked over time and compared against competitors at the same outlet.

Trade marketing builds a campaign with the store list, POSM elements, reference images, and picture-of-success criteria. Field teams see the campaign on their mobile app with each store's specific deployment plan. Photos captured during deployment go through L1 self-audit and optional AI checks. Exception reports flag stores where POSM was not deployed as planned.

Planograms are stored at the channel and outlet level. When SKU mix changes (new launch, delist), the planogram is updated and the change rolls out to merchandiser apps. Effective dates control when the new planogram becomes the audit reference. Historical compliance against the previous planogram stays intact for trend reporting.

Yes. Outlets carry channel and category attributes. Audits, planograms, and campaigns can be filtered by channel type, so modern trade hypermarkets get a different audit checklist than traditional trade kedai runcit. Reports can be sliced by channel mix to track FMCG execution differently in each environment.

The merchandiser sees the store profile, active campaigns, expected SKU planogram, audit checklist, and previous visit notes. They capture photos, answer questionnaires, log issues, and mark POSM deployment status. The app works offline so visits can run smoothly in low-coverage outlets, and data syncs once the network returns.

Trade promos are configured with start and end dates, eligibility, and target outlets. The retail execution audit can include compliance checks for promo deployment (visibility of price-off shelf talkers, end-cap displays, gondola placement). ROI dashboards link the promo cost to the visibility execution and the secondary sales lift during the promo window.

Brand teams see national execution scores, channel-wise breakdown, top and bottom performing regions, competitor visibility share, and campaign ROI. Trade marketing teams see campaign rollout status, POSM deployment percentage, audit pass rates, and corrective action closure rates. Drill-downs go from country to region, to outlet, to individual visit and photo.