Retail & Modern Trade Retail Merchandising & Store Execution Software for Malaysian Business

Each chain and format has its own planogram, audit checklist, and KPI weighting. A hypermarket category aisle gets a multi-shelf planogram with end-cap and gondola elements. A supermarket gets a simpler version. A convenience store gets a checkout-counter or single-shelf check. The merchandiser app loads the correct check at each store and the brand reports roll up by chain and by format.

The AI model is trained on the brand's full SKU library plus chain-specific shelf templates. It handles partial occlusion, glare, angle variance, and mixed-SKU stacks. For confidence-flagged photos, the system routes to a human reviewer rather than auto-passing or auto-failing. Model retraining cycles incorporate new pack designs, new launches, and seasonal variants without long downtime.

The KAM walks into a JBP with a chain-specific scorecard: execution compliance against the agreed picture-of-success, gondola and end-cap installation status, share-of-shelf vs competitors, OOS frequency, and POSM presence. The data is photo-backed and timestamped. When a buyer disputes execution, the KAM has the audit trail. When a chain claims credit for execution that did not happen, the platform shows the evidence.

Yes. End-cap and gondola windows are configured as separate installation tasks with start and end dates, agreed location, agreed POSM elements, and agreed SKU mix. Merchandisers capture installation, mid-window check, and dismantle photos. Exception flags fire when installation does not happen, when SKUs are wrong, or when POSM is missing. Trade marketing and finance see the actual realisation against the rented window.

Out-of-stock events are logged at the SKU and store level by the merchandiser during the visit. The platform classifies the cause (chain-side stock, supply gap, slow replenishment, delisting in progress) where the merchandiser can determine it. Daily OOS dashboards by chain and category let the KAM raise the issue with the chain immediately rather than waiting for the next JBP cycle.

Festive rollouts are scheduled campaigns with chain-specific store lists, POSM kits, installation windows, dismantle dates, and picture-of-success references. The merchandiser app shows the rollout plan per store. Installation status updates in real time. Exception reports flag stores where the festive POSM is not up or has been dismantled early. Trade marketing sees the rollout heatmap during the season, not after.

Promoter shifts at hypermarkets are geo-locked to the store with photo check-in. During the shift, the promoter logs demo events, conversation counts, conversions, and POSM compliance at the demo counter. The merchandiser supervisor can sign off on the promoter activity during a parallel audit. The chain audit trail covers both promoter activity and demo execution for the agreed period.

Shelf photos go through AI for both own-brand SKU detection and competitor SKU detection. Share-of-shelf is calculated as facings per brand relative to category total. Reports show share-of-shelf trends per chain, per region, per category, and per store. Brand teams see where competitor expansion is happening before it shows up in chain sell-out reports.

Trade marketing sees campaign rollout status, POSM deployment rate, audit pass rate, and corrective action closure. KAMs see chain-wise compliance scorecards ready for JBP. Brand leadership sees national execution score, chain-wise breakdown, competitor share-of-shelf trends, and campaign ROI. Drill-downs go from country to chain to store to individual visit photo, with the supporting audit trail available at any level.

The merchandiser app is offline-first. Inside the back of a hypermarket where mobile reception drops, the merchandiser can capture photos, complete the audit checklist, log out-of-stock SKUs, and submit the visit. Once the device picks up signal in the parking lot or front of the store, all data uploads to the cloud. Conflict-handling rules prevent duplicate visits if a sync happens after a manual entry.