FMCG & CPG Training & Learning Management Cloud System for Saudi Business

Van sales rep onboarding, pre-sales officer certification, key-account modules for modern trade, merchandiser execution drills, and distributor sales rep product knowledge. One admin portal builds categories, modules, quizzes, and levels. Trainer and employee apps deliver across food, beverages, home care, and personal care to teams covering baqalas, mini-markets, and hypermarket chains from Riyadh to Jeddah and Dammam.

Classroom with selfie attendance for city-based inductions in Riyadh or Jeddah. Virtual over Google Meet, Teams, or Zoom for teams spread across the Eastern Province and the Western Region. In-store with geo-tagged trainer visits at baqalas and mini-markets. E-learning with PDF, image, and YouTube decks that cache on the phone for reps travelling between cities. Teams blend the modes by audience without juggling separate tools.

Progression runs on levels starting at 0. Every promotion needs three things to line up: a certificate pass rate, tenure served in the current level, and productivity numbers drawn from the SFA. Only when all three clear does a rep unlock the next level and its content, so a newly hired van sales rep stays on Level 0 material until they have genuinely earned the move up.

Standard MCQ quizzes test trade policy, order discipline, and scheme rules. Image-based quizzes check SKU recall and shelf identification, useful whenever a new product or price pack launches ahead of a Ramadan promotion. Pass marks, negative marking, attempt limits, and time windows are configurable per quiz. Assign by name, spreadsheet upload, level, or role. Certificates and badges issue the moment a rep passes, and the whole flow runs on an entry-level Android phone.

Categories split training into Product, Selling, and Behavioural skill groups. Modules sit inside each category, such as a specific SKU or pack-size module under Product. Every module carries a level tag that controls who can access it, and sessions sit under modules in one of the four delivery formats. That structure keeps a growing FMCG portfolio traceable as brands add new SKUs and seasonal packs ahead of Ramadan and the Hajj and Umrah periods.

Yes. The platform is built mobile-first for a country where reps routinely cover long distances between cities, and where summer heat and route density inside sprawling urban centres already stretch a working day. Reps download modules over Wi-Fi at the distributor depot or office, then study between calls on the road. Quiz attempts store on the device and upload once a connection is available, so progress and certificates sync on their own without anyone chasing paperwork.

The trainer opens the session at the venue or the outlet itself. Attendance is marked by scanning a QR code or selecting from a list with a selfie confirmation. The trainer logs notes, shares materials, and runs an end-of-session quiz. Geo-coordinates record on every in-store visit, so head office can confirm the right baqala, mini-market, or modern-trade outlet was genuinely coached, not just logged.

L&D sees programme completion, level-wise workforce mix, pass rates, certificates issued, and trainer activity. Brand teams read SKU-specific module completion and quiz scores to judge new-product launch readiness before the sell-in starts, particularly useful ahead of Ramadan when timing matters most. Region and distributor-wise splits show where re-training is needed, whether that is the Riyadh corridor or coverage out of Jeddah and Dammam.

Yes. Tenure data comes from HR, productivity from the SFA, and certificates from the LMS itself, so the three promotion criteria apply automatically without manual reconciliation. One cloud platform hosts every module. Promotions sync across SFA, HR, and LMS records in real time, and REST APIs connect to SAP SuccessFactors, Workday, or BambooHR where a larger FMCG group already runs one of those systems.

Yes. Distributor sales reps and merchandisers who complete a certification path earn loyalty points on the same platform. Payouts settle in SAR to a bank account or a linked digital wallet, and release only against a live, current certification. That keeps the incentive tied to real capability and gives the field force a genuine reason to finish new-SKU modules on schedule, not just log attendance.

Yes. Publish the employee and trainer apps under your own brand on Google Play and the Apple App Store with a custom splash screen, colours, and content. The cloud backend stays the same. Reps and merchandisers install your branded app, which lands better with a multilingual, majority-expatriate field force working across Arabic, English, and the other languages common among Saudi Arabia's expatriate communities. Admin-portal white-labelling is optional.