Cloud Software Built for Pharma & Healthcare Companies in Saudi Arabia

One cloud, one shared record. SFA runs MR and KAM calls, doctor call reports, and sample handover. DMS tracks distributor, sub-distributor, and wholesaler orders with batch and expiry control. Loyalty pulls pharmacy purchase data. LMS certification flows to the SFA app so only cleared reps detail a new molecule. The admin portal gives one view across field, channel, loyalty, and training.

Yes. REST APIs sync two-way with SAP, Oracle, Microsoft Dynamics, Sage, and existing distributor or hospital supply tools. SFTP feeds pull monthly pharmacy and wholesaler sales into the loyalty engine. Webhooks fire on order, dispatch, payment, or sample events. The platform slots into the stack already running in Riyadh, Jeddah, or Dammam rather than replacing it.

Every registered doctor's hospital or clinic and every pharmacy is pinned by GPS, which matters across a territory where hospital campuses and pharmacy calls can sit long distances apart. At check-in the app validates location against the geo-fence and a selfie runs through AI liveness to block proxy calls. Call duration, specialty, prescription pattern, and next-call plan are logged at the call, not typed from memory at night.

The MR logs each handover at the call: SKU, quantity, batch, expiry, doctor name, and signature. Sample stock balances against the rep's depot allocation. Discrepancies and near-expiry packs surface in the manager view. Records pull per MR, per doctor, or per batch so an SFDA/RSD-aligned query, a recall, or an internal audit can be answered from one place.

The app works offline-first. MRs and pharmacy reps check in, open beat plans, log calls, capture sample handovers, and book orders with no signal at all inside hospital basements or on long stretches between cities. Photos, GPS, and timestamps are held on the device and pushed once coverage returns, so a long desert route or a dead patch inside a hospital never stops the day.

Stock tracks at multi-warehouse, multi-batch level with expiry captured at goods receipt. Allocation uses FEFO so near-expiry moves first, cutting the write-offs that build up when packs sit past their sell-by window. Vaccine and biologic SKUs carry cold chain rules at warehouse and dispatch, built for a market where summer heat makes temperature control a genuine operational concern. Near-expiry alerts fire before loss, and lot-level traceability supports SFDA/RSD-aligned recall scenarios end to end.

Each pharmacy registers with KYC and links to monthly purchase from the distributor or wholesaler. The engine applies slab rules per brand and category and upgrades tiers when targets hit. Redemption pays straight to a bank account or a mobile wallet such as STC Pay, in SAR, with SMS or WhatsApp confirmation. Every transaction logs with an audit trail so finance can trace any dispute.

Each launch ships with a structured module: clinical context, dosage, indications, contra-indications, and a quiz. The MR must pass before the brand permits detailing. Quiz status feeds the SFA app so an uncertified rep is warned or blocked from opening the deck. Content runs in Arabic and English as standard, with additional interface languages configurable where teams need it, and the brand sees readiness by region and by molecule before launch day.

Yes. SAR is native, with Arabic and English as standard and additional interface languages configurable for a field force that is genuinely multilingual, and multi-timezone set to Arabia Standard Time. The geography master models Region to City to Outlet, matching how brands cover Riyadh and the central region, Jeddah and the Western Region, and Dammam and the Eastern Province. Pricing, schemes, and campaigns can vary by channel, region, or customer group.

Beyond pharma and healthcare, the platform serves FMCG and CPG, Food and Beverage, Dairy, Home Care, consumer durables and electronics, banking and financial services, industrial products, automotive spares, agricultural inputs, and building materials, a sector with real momentum in Saudi Arabia under the current construction boom. The same cloud backend and modular architecture fit very different operational shapes across the Saudi trade.