Retail & Modern Trade Loyalty Programs Cloud Software for Saudi Business

Yes. Each audience runs as a separate programme with its own KYC, earning rules, payout method, and templates. Baqala QR, in-store promoter incentives, and modern-trade contributions sit on one admin portal with no policy leak between them, so a Jeddah baqala scheme and a Panda promoter scheme never cross wires.

QR codes print on cartons that move through the distributor, sub-distributor, and wholesaler chain into souqs and city markets across the Kingdom. The baqala owner or mini-market operator scans through the loyalty app. The platform checks code uniqueness, prior redemption, and geo match to the registered outlet. Points settle in seconds. Duplicate, rapid-fire, or out-of-zone scans route to review.

Shifts log through the SFA app: geo-locked check-in at Panda, Othaim, Danube, or Carrefour Saudi Arabia outlets, demo counts, and tagged sales. Where the chain shares POS exports, those tie back to the shift so incentives pay on actual SAR sell-through, not self-reported activity. The app queues shift logs on the device and syncs once the promoter is back in range, so a long route between cities never breaks the record.

Retailers register with a national ID or Iqama, business registration details for the outlet, and a bank account or STC Pay wallet. Once verified, redemptions push to the account by bank transfer in near real-time. Each transaction logs timestamp, source points, and partner. Higher payouts can route through an extra approval step before release.

A shift is geo-locked attendance with check-in and check-out stamps at the outlet. Promoters log demos, conversations, and conversions. Rules can pay flat per shift, per conversion, per SAR sold, or a hybrid. Leaderboards rank top promoters per chain, per region, or per category so brand teams can compare a Riyadh floor against a Jeddah one.

Contributions follow the joint business plan: listing, off-take, sell-out velocity, and category share agreed with the chain buyer. DMS sales flow into the loyalty engine via SFTP or API. The engine applies the rule. Amounts post to the chain ledger as a credit note in SAR for quarter-end finance reconciliation, issued in a format that aligns with ZATCA e-invoicing requirements.

QR scans cross-check uniqueness, geo-zone, velocity, and device fingerprint, so a photocopied code scanned across three markets is caught. Promoter conversions cross-check POS exports. Suspicious patterns route to review and repeat offenders auto-flag. Audit trails log every transaction with timestamp, device, location, and approval path before any SAR leaves the float.

Retailers get balance, launch, scheme, tier upgrade, and dormancy alerts. Promoters get shift schedules, payout confirmations, top-performer recognition, and training reminders. Each audience has its own template library and drip flow, and messages can go out in Arabic and English, with additional languages available to match the Kingdom's multilingual, expatriate-majority field force.

Brand sees active partners, earning trends, redemption rate, and catalogue performance by region and channel. Ops sees promoter shifts, attendance, top performers, and payout summaries across modern-trade chains. Finance follows payout liability, redemption-to-issued ratio, audit trail, and chain ledger totals in SAR. The 1Voice assistant answers plain-language questions on top of it all.

Yes. Both the retailer scan and the promoter shift app run on standard Android handsets and are built offline-first, so entries made on long routes between cities or deep in baqala clusters queue on the device and sync the moment connectivity returns. Light, low-data screens keep things fast for field teams covering the wide distances between Riyadh, Jeddah, Dammam, and the regions around Mecca and Medina.