AI & IT: What Herald van der Linde, HSBC Means for SFA Tools

In a recent conversation with ET Now, Herald van der Linde, Chief Asia Equity Strategist at HSBC, said that Artificial Intelligence (AI) could disrupt India's $250-billion IT industry but also power its next big growth phase.

He cautioned that Indian IT firms must "reinvent themselves," asking a critical question:

"What are we doing today that could become obsolete in a few years because of AI?"

Van der Linde highlighted that while AI threatens traditional outsourcing models, it opens enormous potential for banking, fintech, formal retail, and technology-driven businesses to redefine efficiency and innovation.

1Channel's Take: Turning AI Disruption into Field Efficiency

At 1Channel, we see Van der Linde's statement as a call for transformation not just for IT companies, but for every business that depends on sales execution and customer engagement.

AI's true potential lies in empowering people, automating repetitive workflows, and ensuring decisions are backed by real-time insights all of which are core to Sales Force Automation (SFA).

How 1Channel Acts on This Vision?

Our AI-powered SFA platform helps organizations convert disruption into performance through:

• Predictive analytics that forecast demand and customer behavior.
• Real-time field visibility to monitor sales and operations anywhere.
• Secure data management ensuring compliance and trust across teams.
• Scalability for startups and MSMEs to grow efficiently without extra overhead.

AI + SFA: The Future of Indian Business

As HSBC's Herald van der Linde suggests, AI is redefining the path forward for India's digital economy.

With 1Channel's intelligent SFA tools, businesses can not only adapt to this AI-driven shift but lead it driving productivity, transparency, and sustained growth across India's emerging enterprise landscape.

Source: Economictimes Market