Best 9 Customer Relationship Management (CRM) Software in India
In India, you may have heard this line from almost every businessman "Customer is God." And in today's competitive market, this statement is more practical than ever. If you want your business to grow and survive, managing customers properly is no longer optional.
After the digital and AI revolution in Indian businesses, it has become necessary for every company whether small, medium, or enterprise to adopt Customer Relationship Management (CRM) software in India. CRM software helps you manage customer data, improve customer support, automate sales processes, and deliver top-notch customer experiences.
The Government of India's vision to become a developed nation by 2047 depends heavily on strong business growth, digital adoption, and advanced software integrations. In this journey, CRM (Customer Relationship Management) software plays a key role by offering AI-powered automation, analytics, and better customer engagement.
So, in this blog post, we are going to share the 9 best Customer Relationship Management (CRM) software in India, and also explain how you can use these CRM tools with advanced features, automation, and a simple user interface to grow your business faster.
In Short: Without customers, no business can survive. After the digital and AI revolution, it has become necessary for every business to adopt digital and AI methods to deliver top-notch customer services. For this, we are going to share the 9 best Customer Relationship Management (CRM) software in India.
What is Customer Relationship Management (CRM) Software?
Customer Relationship Management (CRM) software works as a complete business solution to manage all customer-related activities, starting from lead capturing to handling customer engagement activities like marketing through email, AI-based Google Ads, Meta ads, WhatsApp messaging, SMS, and more.
With new-age lead capturing and AI-driven lead flow management, CRM systems have advanced rapidly. These systems now include AI features that reduce the efforts of managers and sales teams by helping them track customer flow, sales performance, and overall revenue in an easier way.
In Short: Customer Relationship Management (CRM) software is a complete business solution to manage customer-related activities, from lead capturing to customer engagement and marketing activities.
With AI-driven lead flow management and advanced features, CRM software reduces the efforts of managers and sales teams by making it easier to track customer flow, sales performance, and overall revenue.
Needs of Customer Relationship Management (CRM) Software in India
CRM software solves the problem of unorganized customer data by managing all customer details in one digital system, which is necessary for smooth business operations.
It solves poor customer handling by helping businesses track customer interactions and deliver top-notch services from brands.
After the digital and AI revolution, CRM solves manual work issues by introducing digital and AI methods in customer management.
The best CRM software solves slow business growth by supporting better customer relationships, which directly improves overall business growth.
CRM solves customer support challenges by providing advanced features with AI and automation for faster responses.
It solves the issue of disconnected systems by allowing new software and apps integrations in business processes.
Solves complexity in daily work by offering a simple user interface that helps teams manage customers easily.
India's Top 9 Best Customer Relationship Management (CRM) Software
1Channel CRM
Zoho CRM
Salesforce
LeadSquared
ActiveCampaign
CRMOne
SugarCRM
HubSpot CRM
Monday CRM
1Channel CRM
1Channel CRM is the top-rated Customer Relationship Management Software in India. It has advanced features with customizable capabilities as per the business model and nature. It also provides the best support system with automation and AI.
It combines Customer Relationship Management (CRM) with AI-driven analytics and integrations to support business growth with a simple user interface to manage customer relationships, sales activities, and on-ground teams digitally.
Why 1Channel CRM?
Centralized customer data management from lead capturing to customer engagement
Integrated Sales Force Automation (SFA), and other apps and tools for tracking field sales activities
AI-driven lead flow management to reduce manual efforts
Real-time tracking of sales performance and customer flow
Photo-validated visit proof for on-ground sales and field teams
Advanced dashboards for sales, revenue, and team performance analysis
Easy integrations with multiple software and business apps
Simple and user-friendly interface suitable for business workflows
Limitations
More suitable for businesses with structured sales or field teams
Advanced features may require initial onboarding for new users
More Features
Demo Availability: Yes
Simple Interface: Yes (for small to enterprise-grade users)
1Channel's Customer Relationship Management platform helps you manage leads, track customer interactions, automate workflows, and grow your business with AI-powered insights.
Zoho CRM is on the second positioned Customer Relationship Management solution in India, known for its interface and features (add-ons).
It helps businesses handle leads, customer data, and workflows efficiently while supporting integrations with multiple business tools.
Why Zoho CRM?
Intuitive and user-friendly interface that makes navigation and customization easy
Rich set of features for managing customer relationships in one platform
Efficient lead management capabilities to improve team collaboration and organization
Easy integration with multiple Zoho and third-party business tools
Seamless workflow management across different business functions
Customization options to match different business needs
Centralized system for managing customer interactions and data
Supports integration-based automation for smoother business operations
Limitations
Advanced features have a learning curve and require time to master effectively
Some users find limited built-in features and depend on external tools for basic tasks
Integration issues may occur during complex setups or third-party configurations
Customer support response time and service quality can be inconsistent on lower-tier plans
Slow loading times may be experienced with large data sets and multiple tabs
More Features
Demo Availability: Yes
Simple Interface: Yes, intuitive and customizable
Mobile Compatibility: Yes
New Updated: Yes
Customization: Yes
Lead Management: Yes, efficient and collaborative
Integration Options: Yes, supports multiple business tools
Workflow Automation: Yes
Analytics & Reporting: Yes
Industry Configurations: Suitable for SMBs to mid-size enterprises, across industries like IT & software, retail, education, healthcare, BFSI, manufacturing, and more
Salesforce is the 3rd most advanced CRM software used by mid-size to enterprise businesses to manage sales processes from lead capturing to conversion.
It helps businesses streamline sales pipelines, manage leads centrally, and improve team efficiency with customization and integrated analytics.
Why Salesforce CRM?
Easy-to-use platform that streamlines sales processes and improves overall efficiency
Simplified and well-structured sales pipeline with built-in analytics
Centralized lead management to improve tracking and team communication
Strong customization options to tailor the CRM as per business needs
Customizable workflows, fields, and dashboards for different sales processes
Built-in analytics and reporting for pipeline visibility and forecasting
Automation features that reduce manual sales activities
Scalable platform suitable for growing and enterprise-level businesses
Limitations
Steep learning curve due to a large number of options and configurations
Einstein AI features can be difficult to enable and use effectively
Some features are missing or lack clarity, requiring additional setup or tools
Limited features in base plans, with important options available as paid add-ons
Expensive pricing with frequent upselling and hidden charges
More Features
Demo Availability: Yes
Simple Interface: Moderate (can feel complex for new users)
Customization: Yes, highly customizable
Lead Management: Yes, centralized and structured
Sales Pipeline Management: Yes
Analytics & Reporting: Yes, advanced
AI Capabilities: Yes (Einstein AI, requires configuration)
Integration Options: Yes, supports multiple tools and platforms
Scalability: Yes, suitable for large and enterprise teams
Customer Support: Available (experience varies by plan)
LeadSquared is another software that provides CRM platform designed to efficiently manage leads, track customer interactions, and improve sales productivity.
Why LeadSquared CRM?
Efficient lead management to track and support customer relationships
Easy-to-use interface for managing leads and maintaining records effortlessly
Intuitive platform that enhances productivity and lead tracking on the go
Seamless integration with other business tools to improve workflow efficiency
Quick setup and easy implementation for faster adoption
Streamlined sales processes to improve overall team efficiency
Centralized system for tracking lead flow and follow-ups
Mobile-accessible for managing leads while on the move
Limitations
Users experience slow loading times, especially with large datasets
Occasional technical issues including bugs, automation failures, and mobile app problems
Mobile app navigation can be complex, causing delays in lead management
Limited access to certain lead management features for independent changes
Interface can feel overwhelming for some users, particularly on mobile
More Features
Demo Availability: Yes
Simple Interface: Yes, intuitive for lead management
Mobile Compatibility: Yes, but performance may vary under high data loads
New Updated: Yes
Customization: Yes, adaptable workflows
Lead Management: Yes, centralized and efficient
Integration Options: Yes, supports multiple business tools
Workflow Automation: Yes
Analytics & Reporting: Yes, for tracking lead performance
Data Management: Yes
Customer Support: Yes, available via platform
Industry Configuration: Yes, suitable for SMBs and enterprise sales teams
SugarCRM is also a famous CRM solution in India that helps businesses centralize customer information, manage leads, and streamline sales and follow-ups.
This solution allows teams to track sales activities and maintain customer data efficiently, improving overall workflow and productivity.
Why SugarCRM?
Highly customizable to adapt workflows and business processes
Centralized lead, customer, and sales data management
Automation features to streamline follow-ups and sales tasks
User-friendly platform for managing contacts and information
Integration support with external tools, including calling systems and some AI tools
Organized tracking of sales pipelines and customer interactions
Flexible platform suitable for small businesses to mid-size enterprises
Enables team collaboration and information sharing effectively
Limitations
Interface can feel outdated and less intuitive compared to newer CRMs
Initial setup and customization require time and some technical expertise
Integration options, while available, may be limited in scope for certain tools
Some advanced features require additional configuration and guidance
Learning curve for new users, especially on complex workflows
More Features
Demo Availability: Yes
Simple Interface: Yes, user-friendly but slightly dated
Mobile Compatibility: Yes
New Updated: Yes
Customization: Yes, highly flexible workflows
Lead Management: Yes, centralized and automated
Integration Options: Yes, supports external tools and some AI features
Workflow Automation: Yes
Analytics & Reporting: Yes, basic to moderate insights
Data Management: Yes
Customer Support: Yes
Industry Configuration: Yes, suitable for SMBs and mid-size businesses
Small Business: While choosing a CRM for a small business, you must check the compatibility of the tool and also consider pricing concerns first.
Mid-Size Business: If you are looking for CRM software for mid-size businesses, then you must contact the CRM provider and ask them for a solution that can scale easily.
Enterprise Business: In the case of large businesses, you must describe your requirements to the CRM provider and then take a demo of the software; only then should you choose which software is best fitted for your business.
1Channel CRM is recommended across all business sizes due to its flexibility, scalability, and enterprise-grade features.
Top Industry-Wise Customer Relationship Management (CRM) Software
Industry
Best CRM Options in India
FMCG
1Channel CRM, Zoho CRM
Retail / E-Commerce
1Channel CRM, HubSpot CRM, ActiveCampaign
Pharma / Healthcare
1Channel CRM, Zoho CRM, SugarCRM
BFSI (Banking, Financial Services, Insurance)
1Channel CRM, Zoho CRM, CRMOne
IT / Software / SaaS
Salesforce CRM, Zoho CRM, Monday CRM
Education / EdTech
LeadSquared, Zoho CRM, ActiveCampaign
Real Estate
LeadSquared, 1Channel CRM
Manufacturing
1Channel CRM, Salesforce CRM, Zoho CRM
Professional Services / Consulting
HubSpot CRM, Monday CRM, SugarCRM
Marketing Agencies / Digital Marketing
ActiveCampaign, HubSpot CRM, Monday CRM
Telecom / Large Enterprises
Salesforce CRM, 1Channel CRM
Industry-Wise CRM
FMCG:
1Channel CRM, Zoho CRM
Retail / E-Commerce:
1Channel CRM, HubSpot CRM, ActiveCampaign
Pharma / Healthcare:
1Channel CRM, Zoho CRM, SugarCRM
BFSI:
1Channel CRM, Zoho CRM, CRMOne
IT / Software / SaaS:
Salesforce CRM, Zoho CRM, Monday CRM
Education / EdTech:
LeadSquared, Zoho CRM, ActiveCampaign
Real Estate:
LeadSquared, 1Channel CRM
Manufacturing:
1Channel CRM, Salesforce CRM, Zoho CRM
Professional Services:
HubSpot CRM, Monday CRM, SugarCRM
Marketing Agencies:
ActiveCampaign, HubSpot CRM, Monday CRM
Telecom / Large Enterprises:
Salesforce CRM, 1Channel CRM
Important Note: Whenever you are choosing the best CRM software for your business, you need to talk to the support team of the CRM provider. This is the best way to find the software which is the most aligned with your business model and business capabilities.
Comparison Table for 3 Top-Rated CRM Software in India
Criteria
1Channel CRM
Salesforce CRM
Zoho CRM
1. Easy to Use (UI/UX)
Yes (simple & intuitive)
Yes (but steep learning curve)
Yes
2. Mobile App & Offline Support
Yes (offline-friendly)
Yes (limited offline)
Yes
3. Lead & Opportunity Management
Yes (end-to-end)
Yes (enterprise-grade)
Yes
4. Customization & Workflow Automation
Yes (highly configurable)
Yes (advanced, but complex)
Yes
5. Industry-Specific Configuration
Yes (FMCG, retail, pharma, BFSI)
Yes (multiple industries)
Yes (generic use cases)
6. Dashboards & Sales Analytics
Yes (advanced & detailed)
Yes (very powerful)
Yes
7. Pricing Suitability for Indian Businesses
Yes (cost-effective)
No (very expensive)
Yes
8. Customer Support & Local Presence
Yes (India-based Chat or Call or Ticket support)
Limited (ticket-based)
Limited
1Channel CRM
Easy to Use (UI/UX):
Yes (simple & intuitive)
Mobile App & Offline Support:
Yes (offline-friendly)
Lead & Opportunity Management:
Yes (end-to-end)
Customization & Workflow Automation:
Yes (highly configurable)
Industry-Specific Configuration:
Yes (FMCG, retail, pharma, BFSI)
Dashboards & Sales Analytics:
Yes (advanced & detailed)
Pricing Suitability for Indian Businesses:
Yes (cost-effective)
Customer Support & Local Presence:
Yes (India-based Chat or Call or Ticket support)
Salesforce CRM
Easy to Use (UI/UX):
Yes (but steep learning curve)
Mobile App & Offline Support:
Yes (limited offline)
Lead & Opportunity Management:
Yes (enterprise-grade)
Customization & Workflow Automation:
Yes (advanced, but complex)
Industry-Specific Configuration:
Yes (multiple industries)
Dashboards & Sales Analytics:
Yes (very powerful)
Pricing Suitability for Indian Businesses:
No (very expensive)
Customer Support & Local Presence:
Limited (ticket-based)
Zoho CRM
Easy to Use (UI/UX):
Yes
Mobile App & Offline Support:
Yes
Lead & Opportunity Management:
Yes
Customization & Workflow Automation:
Yes
Industry-Specific Configuration:
Yes (generic use cases)
Dashboards & Sales Analytics:
Yes
Pricing Suitability for Indian Businesses:
Yes
Customer Support & Local Presence:
Limited
Frequently Asked Questions (FAQs)
1. What makes customer relationship management software essential for your field sales team?
Customer Relationship Management (CRM) software becomes essential for your field sales team because it helps you manage leads, customers, visits, follow-ups, and sales activities in one place. Instead of manual reporting or calls, you get real-time visibility of what your team is doing on the ground. This improves accountability, reduces missed opportunities, and helps you close deals faster.
2. Which CRM software is mobile-friendly?
Most modern CRM software offer mobile-friendly apps, but some of the best in India for mobile use are 1Channel CRM, Zoho CRM, HubSpot CRM, and LeadSquared.
These CRM tools provide user-friendly mobile apps, offline support (in certain cases), and easy field data entry so your sales team can update leads, visits, and customer information directly from the field.
3. How does 1Channel CRM stand out compared to other tools?
1Channel CRM stands out because it is built keeping Indian business workflows in mind. It combines Customer Relationship Management (CRM) with Sales Force Automation (SFA), real-time tracking, photo-validated visits, advanced dashboards, and high customization. You can configure it as per your industry, team size, and sales process without complexity.
4. Which industries benefit the most from CRM software?
Industries that depend on regular customer interaction, sales tracking, and follow-ups benefit the most from CRM software. These include FMCG, retail, pharma, BFSI, manufacturing, real estate, education, healthcare, and IT services. If your business manages leads, customers, or field teams, CRM is a necessity for you.
5. How do you choose the best customer relationship management (CRM) software for pharma business?
For pharma businesses, you should choose a CRM that supports doctor, stockist, and distributor management. Features like visit planning, medical representative (MR) tracking, sample distribution, compliance reporting, and photo-based visit proof are important. The CRM must be mobile-friendly and scalable as your pharma field team grows.
6. What are the best CRM software for FMCG?
For FMCG businesses, the best CRM software options in India are: 1Channel CRM and Zoho CRM.
These tools help manage distributors, retailers, field sales activities, and customer engagement from a single platform.
7. What are the best CRM software for BFSI (Banking, Financial Services, Insurance)?
For BFSI businesses, the most suitable CRM solutions are: 1Channel CRM, Zoho CRM, and CRMOne.
These CRM systems support structured customer data management, lead tracking, and secure customer engagement workflows.
8. What are the best CRM tools for retail business?
For retail and e-commerce businesses, the top CRM tools are: 1Channel CRM, HubSpot CRM, and ActiveCampaign.
These platforms help manage customer relationships, marketing activities, and sales performance effectively.
9. What are the best CRM systems for manufacturing business?
For manufacturing businesses in India, the recommended CRM software are: 1Channel CRM, Salesforce CRM, and Zoho CRM.
These CRMs support distributor management, sales pipeline tracking, and enterprise-level reporting.
10. What are the top CRM software for large field teams?
For large field teams and enterprise-scale operations, the top CRM options are: 1Channel CRM and Salesforce CRM.
These tools are designed to handle complex workflows, large sales teams, and advanced analytics requirements.
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