Before we start to compare both these software types, youneed to understand what the meaning of Configurable CRM (Customer RelationshipManagement) and how Normal CRM is works.
Configurable CRM Software
Configurable CRM software is the one that can be configured as per the requirement of the client or business needs. There is a possibility to customize at some point in this type of CRM software.
The software comes with some fixed functionality that aligns with every business model and industry. No extra cost for any non-relatable feature, as you can ask for the removal of any option.
You also get direct access to the expert team that understands the need of your business industry and model.
Normal CRM Software Solution
This type of CRM comes with the same structure and options irrespective of which industry your business belongs to. CRM features are fixed whether your business requires those or not.
The software comes with a fixed user base, and the support team of the software providers are trained according to the fixed features and options of the software.
You may not have access to the developers and other team members of the software provider.
Summary of Configurable CRM Vs Normal CRM Software

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How Configurable CRM Software Helps Your Business?

Easy Design
All the functionality is designed only after getting insights from the client or business representatives. It is easy for users to understand the complete software with their own common terms or friendly language.
Example: Business models like Banking, IT Services, andEdTech usually refer to the term “LEADS” for their customers, and industries like FMCG, Pharma, Healthcare, etc. refer to their clients as “CONSUMERS,” “CUSTOMERS,” “DEALERS,” “DISTRIBUTORS,” and many others.
With the help of configurable CRM functionality, you will get the same referring name in the options of CRM and face no confusion at all.
Eliminate Non-Relatable Options
The best part of configurable CRM is that you can decide which options and features will be visible during the use of the software.
Example: You can ask the CRM provider’s team to remove the “Time” structure and only add the “Date” section on every lead or customer’s information. Also, you can change the profile elements of every user of the software as per your requirements.
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Price Optimization
In configurable CRM software, you will be charged according to your selected options and features.
As you can decide whether the option is required for your business or not, you can save your cost by using only relatable options and features in the software.
CRM with AI Features and Advanced Automation
This feature is perfectly aligned with the new age of business models. AI is taking over business activities, and automation is increasingly performing tasks to improve the sales of businesses.
So, in configurable CRM, you can easily integrate AI functionality and connect with multiple software and automation tools to get better output and manage your team well.
Direct Access to Expert Team
A good configurable CRM software provider gives you easy access to their expert team members of developers and customizers. You will never face any issue in the support from the company.
This is the best way to communicate with a team that has experience in various industry-based CRMs. They will also help you get better results through the CRM as per their experience.
Which is the Best Configurable CRM Software?
1Channel CRM software is the best configurable CRM software with more than 200,000 active users across the world.
With a highly experienced team in CRM software, they are one of the fastest-growing SaaS companies. The best part of 1Channel is the support system, which easily understands the needs of users and businesses, and escalates to resolve any error in the fastest time duration.
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FAQs
Q1. What is the difference between Configurable CRM and Normal CRM?
Configurable CRM allows businesses to customize features asper their needs, while Normal CRM comes with fixed options irrespective of the industry.
Q2. How does Configurable CRM save costs for businesses?
By eliminating non-relatable features and only paying for the options you need, businesses can optimize their CRM budget and reduce unnecessary expenses.
Q3. Can Configurable CRM support AI and automation tools?
Yes, Configurable CRM can be easily integrated with AI features and automation tools, helping businesses streamline operations and boost sales.
Q4. Why is direct access to an expert team important in CRM software?
Direct access ensures quick support, customization, and guidance from experienced developers, leading to faster resolutions and better CRM performance.
Q5. Which industries benefit most from Configurable CRM software?
Industries like FMCG, Pharma, Healthcare, IT Services, Banking, and EdTech benefit the most as they require different terminologies, options, and workflows in their CRM.