Consumer Durables & Electronics Dealer Training Software Built for Ghana's Counters

New joiners start on a short onboarding path covering the brand's core specifications, the demonstration script, and the warranty and after-sales procedures they will be asked about at the counter. A quiz checks that the material has landed before the promoter is marked ready, so a shop can bring on a new hire and have them counter-ready within days rather than waiting for a trainer's next regional visit.

A dedicated module opens ahead of each launch window, covering the new range's features, the correct demonstration sequence, and the pricing tiers that run from key distributor through wholesaler to retailer, quoted in GHS throughout. Counter staff must clear the certification quiz before the SFA app unlocks that SKU for demonstration, so a launch never reaches the floor through an untrained promoter.

Promoters film a short demonstration on their own handset and submit it once they have signal. A trainer reviews the clip against a fixed scorecard covering technical accuracy, how shopper objections are handled, and how the pitch is closed. Clips that fall short trigger a targeted refresher rather than a full repeat of the module, and strong clips are kept on file as reference examples for the next intake.

Yes. Staff working multi-brand dealer counters and traditional-market electronics stalls work through condensed modules on warranty terms, exchange and return procedures, financing options offered at the counter, and the brand's display standards. Each module closes with a short quiz, and an outlet only carries approved-dealer status once its staff have cleared the required set, even where the brand does not directly employ them.

The SFA checks certification status in real time, so a promoter whose credential has expired loses access to demonstrate that product category until a refresher module and quiz are completed again. This closes the gap where a shopper could otherwise receive a demonstration, product advice, or a warranty explanation from someone whose training is no longer current.

Yes. A separate technician track covers spare-part identification, fault diagnosis, installation steps for air conditioners, inverters and large appliances, and the warranty claim process end to end. Technicians attached to dealer branches and independent installers working the same territory follow the identical module set, checked by mobile quiz, so after-sales service holds to one standard regardless of who the installer works for.

Four formats sit on one platform. In-store coaching lets a trainer certify counter technique on the spot during a branch visit. Classroom sessions handle major launch briefings. Self-paced e-learning gives a promoter short spec sheets and demonstration clips to review between customers on an entry-level handset. Virtual sessions cover routine refreshers with attendance logged automatically. Training managers mix formats by audience instead of forcing every session into one mould.

Dashboards report quiz pass rates, module completion, demonstration scores, and certification coverage by region and by product line, split across the denser southern belt and the sparser northern regions so a manager can see exactly where a follow-up visit is overdue. The 1Voice AI assistant answers a plain question, such as which Kumasi-area dealers still need demonstration certification on the new TV range, without anyone building a custom report first.

Yes. A promoter downloads modules over Wi-Fi at a distributor branch or regional office, then works through the material and attempts the quiz on the shop floor with no live connection needed. Results sit on the device and sync automatically once signal returns, which matters on the northern and agricultural routes where coverage genuinely thins out.

Course content, quizzes, and certificates are authored and recorded in English as the language of record, which keeps reporting and audit trails consistent across every region. Trainers and in-store coaches deliver the spoken part of a session in whichever trade language fits the outlet, whether that is Twi, Ga, Ewe, Dagbani, Dagaare, or Hausa, so the certified skill matches how the counter conversation actually happens.