Retail & Modern Trade Field Execution Software Built for Ghana

Role-based screens split the two jobs inside one cloud record. A Key Account Manager works a call calendar for Melcom, Carrefour, China Mall, MaxMart, Palace and All Needs, covering listing renewal, planogram sign-off and shelf compliance. A traditional trade rep runs a daily beat through provision shops, kiosks, container shops and market stalls, capturing shelf checks and orders on the move. Both write to the same outlet master, but the KPIs on their screens differ.

Yes, the app is built offline-first. On a beat through the Upper East region or the cocoa belt, or deep inside Kejetia market where signal is thin, a rep still captures orders, shelf photos, a GPS pin and a timestamp on the device. Everything queues locally and syncs once a connection returns, and conflict handling stops a duplicate or stale entry from reaching the warehouse.

Yes. A rep carrying stock on a van through Kumasi's kiosks and table-top pitches invoices and collects on the spot, while a colleague calling on an Accra minimart or wholesaler logs the order for the key distributor to deliver the following day. One beat, one outlet master and one order screen serve both, and a setting decides which flow a given route follows.

The chain is mirrored exactly as it runs on the ground: key distributor, then wholesaler or sub-distributor, then a provision shop, kiosk or market stall. Whichever tier a rep is standing in, the order they log becomes a secondary sale, and the cloud DMS picks it up for allocation and dispatch. Primary and secondary figures sitting in one place is what lets a brand follow a carton from a warehouse to an actual shelf, rather than trusting the distributor's own paperwork.

Cash and mobile money through MTN MoMo, Telecel Cash or AT Money both settle against the invoice they belong to, reconciled through GhIPSS rather than tallied separately. An outlet that has run past its credit limit gets caught before its next order, since balance and ageing surface for the rep on arrival, not after. What genuinely narrows the collections gap is pulling wallet, bank and cash into one ledger, not the payment method a customer happens to choose.

A format tag sits on every outlet record: hypermarket, supermarket, minimart, wholesaler, provision shop, kiosk or market stall. Cadence follows from that tag through a template, putting a Melcom or Carrefour branch on a weekly Key Account Manager call, booking a wholesaler into one slot each week, and sending a van through a dense kiosk cluster daily. Anything that drifted off its plan turns up in coverage reporting.

A coordinate and a landmark note stand in for a postal address on most outlet records, because navigating a market or a neighbourhood day to day still runs on landmarks even where a digital address is technically available. Each outlet appears on the map carrying its own photo and a short reference, opposite the trotro station being typical, and the day gets sequenced by proximity rather than by list order. Someone new to the territory can therefore complete a Kumasi or Accra beat they have never walked before.

A configurable checklist runs at every visit, covering on-shelf availability against the listed range, planogram compliance, facings, pricing, POSM placement and what a competitor is doing, and a geo-tagged photo backs each item. A missing SKU, a delisting or a substitution writes itself into the record the moment it happens, with no rep needing to file it separately. Those checks then build into a share-of-shelf and range-compliance picture, rolled up by chain, format and region ahead of the next buyer meeting.

Yes. Every order and stock check carries its batch and expiry data, so stock ageing on a chain shelf or sitting in a wholesaler's store gets earmarked for rotation or return well ahead of becoming a write-off. It is the lines the Food and Drugs Authority regulates under the Public Health Act where this discipline counts most, since traceability there protects the brand's registration as much as it protects the retailer's shelf.

A leadership view filters GHS sell-out, territory coverage, listing compliance and collections by region, format and key distributor, while a brand team's view tracks SKU-level penetration alongside how share of shelf is moving. Ask 1Voice AI something plain, such as which Ashanti outlets dropped a listing this month, and it answers without anyone building a custom report first. English carries the field app day to day, and training material extends into Twi, Ga, Ewe, Dagbani and Hausa for a team that works across several languages.