FMCG & CPG Sales Force Automation Cloud Software for Nigerian Business

Van sales reps, pre-sales order takers, merchandisers, key-account executives for modern trade, and distributor sales reps all work from one app. Each role gets its own beat, activity set and KPI dashboard across provision stores, kiosks, table-top sellers and open-market shops in Lagos, Kano, Onitsha, Aba, Ibadan and Port Harcourt.

Reps clock in with a selfie plus GPS coordinates. Selfie AI face-match blocks proxy attendance and geo-fences lock check-in to the assigned territory. Because streets in many markets are unnamed, outlets are pinned by landmark and GPS, not address. Supervisors see live location, late alerts and shift hours on one dashboard.

A permanent journey plan maps provision stores, kiosks and open-market shops to days. Outlets are located by GPS pin and landmark, so reps in Onitsha Main Market, Balogun or Aba can be routed even without street names. Frequency is set per outlet class and missed calls auto re-assign to the next slot to protect coverage.

Place a secondary order by SKU, capture sell-out, audit shelf and fridge share with photos, log competitor pricing and pack sizes, record a Naira collection against open invoices, and submit near-expiry or damaged returns. Every action is geo-tagged and time-stamped. Visit types can make specific steps mandatory.

Distributors and sub-distributors log primary stock and dispatch in the portal, wholesalers and open-market traders sit in the middle, and reps capture secondary sell-out at each retailer. Ledgers, credit status and beat-wise distributor performance roll up to one cloud view from depot through sub-distributor to the shop shelf.

Trade is still cash-heavy, so reps record cash collections against invoices with a photo or reference, and log POS, USSD and bank-transfer receipts from Opay, Moniepoint, PalmPay, Paystack or Flutterwave. Distributor credit and ageing show live, so a rep sees a retailer's outstanding balance before booking the next order.

Reps capture batch and expiry at the outlet and in the distributor warehouse, so near-expiry stock is spotted before it turns into a write-off or a NAFDAC compliance risk. Returns, damages and swaps are logged by batch, and reports flag SKUs approaching expiry by state and by distributor for faster liquidation.

Reps file Naira claims with receipt photos under daily allowance, fuel, transport, lodging and airtime heads. With fuel and logistics costs volatile, policy caps flag over-limit claims automatically. Multi-level approvals route to line manager and finance. Leave balances, public holidays and month-end attendance closure flow to payroll.

Yes. Volume slabs, buy-one-get-one, target incentives and consumer promos are configurable by outlet class, route, channel or SKU. Eligibility applies automatically at order capture so a kiosk and a Spar or Ebeano store can carry different schemes. Redemption and key-account payouts track on the dashboard with a clear audit trail.

Yes. The Android and iOS apps are offline-first for grid blackouts and low-signal open markets. Attendance, orders, collections, audits and photos all capture without a connection and sync the moment signal returns, so nothing is lost. A low-battery-friendly UX and a multilingual interface for English, Hausa, Yoruba, Igbo and Pidgin help reps work through a long market day.